Marketing department organization, Marketing Management

Marketing department organization:

The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person might do all of the marketing work research, selling, advertising, customer service, and other activities. As the company expands, a marketing department organization emerges to plan and carry out marketing activities. In large companies, this department contains many specialists. Modern marketing departments can be arranged in several ways. The most common form of marketing organization is the function organization in which different marketing activities are headed by a functional specialists a sales manager, advertising manager, marketing research manager, customer service manager, and new product manager. A company that sells across the country or internationally often uses a geographic organization in which its sales and marketing people are assigned to the specific countries, regions, and districts. Geographic organization allows sales people to settle into a territory, get to know their customers, and work with a minimum of travel time and cost. Companies with the many, very different products or brands often create a product management organization. Using this approach, a product manager develops and implements a complete strategy and marketing program for a specific product of brand. 

Posted Date: 9/19/2012 6:17:04 AM | Location : United States







Related Discussions:- Marketing department organization, Assignment Help, Ask Question on Marketing department organization, Get Answer, Expert's Help, Marketing department organization Discussions

Write discussion on Marketing department organization
Your posts are moderated
Related Questions
Steps involved in designing a channel system: Formulating the channel objective: Formulating the channel objectives is the first step in designing a channel system. The objecti

Hi there. I want to make an assignment and want to know the prices.? please

approaches of fmcg companies in test marketing

As risk manager, you are concerned about the additional liability exposure the firm will face if it accepts the project. you obtain an estimate of the annual total loss distributio

Explain about the Marketing Information System. As demonstrated in the given figure: Figure: Marketing Information System Marketing information System means the

Idea Screening In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones

Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe

identify and briefly four trends in the macro environment

Question 1: i). Use appropriate examples to describe and elaborate on the "Functions of advertising". ii) There are different types of advertising like Retail Advertising,

what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.