Marketing department organization:
The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person might do all of the marketing work research, selling, advertising, customer service, and other activities. As the company expands, a marketing department organization emerges to plan and carry out marketing activities. In large companies, this department contains many specialists. Modern marketing departments can be arranged in several ways. The most common form of marketing organization is the function organization in which different marketing activities are headed by a functional specialists a sales manager, advertising manager, marketing research manager, customer service manager, and new product manager. A company that sells across the country or internationally often uses a geographic organization in which its sales and marketing people are assigned to the specific countries, regions, and districts. Geographic organization allows sales people to settle into a territory, get to know their customers, and work with a minimum of travel time and cost. Companies with the many, very different products or brands often create a product management organization. Using this approach, a product manager develops and implements a complete strategy and marketing program for a specific product of brand.