Marketing department organization, Marketing Management

Marketing department organization:

The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person might do all of the marketing work research, selling, advertising, customer service, and other activities. As the company expands, a marketing department organization emerges to plan and carry out marketing activities. In large companies, this department contains many specialists. Modern marketing departments can be arranged in several ways. The most common form of marketing organization is the function organization in which different marketing activities are headed by a functional specialists a sales manager, advertising manager, marketing research manager, customer service manager, and new product manager. A company that sells across the country or internationally often uses a geographic organization in which its sales and marketing people are assigned to the specific countries, regions, and districts. Geographic organization allows sales people to settle into a territory, get to know their customers, and work with a minimum of travel time and cost. Companies with the many, very different products or brands often create a product management organization. Using this approach, a product manager develops and implements a complete strategy and marketing program for a specific product of brand. 

Posted Date: 9/19/2012 6:17:04 AM | Location : United States







Related Discussions:- Marketing department organization, Assignment Help, Ask Question on Marketing department organization, Get Answer, Expert's Help, Marketing department organization Discussions

Write discussion on Marketing department organization
Your posts are moderated
Related Questions
What is the role of marketing information system in marketing environment? The subsystem of Marketing Information System is interrelated and interdependent so as to meet the ne

What is consumes behaviour? Consumes Behaviour: The most significant issue for the marketers is to classify the requirements of the consumers since customer and consumer m

A vailable Market This may be refers to the combination of those clients who have an interest in a particular product or service, access to it, and the funds to pay for it

What factors affect or govern the length of a product life cycle

Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide

Product policies: Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which p

Define the concept of Marketing Information System. Meaning of Marketing Information System : Marketing Information system is systems which consist of people, procedu

Discuss the factors that need to be considered when developing an international marketing communication campaign

hi 1. Discuss the functions of marketing beyond advertising and selling 2. and why is it important for non-marketing employees to have a better understanding of marketing function

Q.   Describe how can a company divide a market into segments? O R Explain basis for market segmentation? Ans. :  Market may be segmented by using several relevant