Marketing department organization, Marketing Management

Marketing department organization:

The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person might do all of the marketing work research, selling, advertising, customer service, and other activities. As the company expands, a marketing department organization emerges to plan and carry out marketing activities. In large companies, this department contains many specialists. Modern marketing departments can be arranged in several ways. The most common form of marketing organization is the function organization in which different marketing activities are headed by a functional specialists a sales manager, advertising manager, marketing research manager, customer service manager, and new product manager. A company that sells across the country or internationally often uses a geographic organization in which its sales and marketing people are assigned to the specific countries, regions, and districts. Geographic organization allows sales people to settle into a territory, get to know their customers, and work with a minimum of travel time and cost. Companies with the many, very different products or brands often create a product management organization. Using this approach, a product manager develops and implements a complete strategy and marketing program for a specific product of brand. 

Posted Date: 9/19/2012 6:17:04 AM | Location : United States







Related Discussions:- Marketing department organization, Assignment Help, Ask Question on Marketing department organization, Get Answer, Expert's Help, Marketing department organization Discussions

Write discussion on Marketing department organization
Your posts are moderated
Related Questions
i dont understand a math question it says: A cclass of students conduct a servey of 1,000 students. The servey reveals 20% of the students speak spanish. How many students is that?

Explain about the Shopping Goods These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these good

critically analyze mr.vincent''s reasoning

State the relationship marketing principles Numerous organisations use relationship marketing principles, manifest in the form of customer relationship marketing or loyalty mar

"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How

Question 1: a) Explain the impact of technology on Globalisation. b) What are the different strategies businesses follow to enter Foreign Market? Question 2: What

product mix of the lg company

Question 1 Read the CASE STUDY ' Selling the idea' below and then do the following. Produce an initial marketing strategy to develop appropriate geographic areas into targe

Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent

Question 1: (i) If a local firm wishes to grow internationally, describe the alternative strategies available? (ii) What are the major advantages and disadvantages of each