marketing concept, Marketing Management

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Write a short note on test marketing, Write a short note on Test Marketing?...

Write a short note on Test Marketing? New Product Development regarding altogether new products provides through several significant stages as specified below: a. Product De

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Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi

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Why is customer satisfaction so significant? Effective marketing focuses on two activities that are retaining existing customers and adding new customers. Although customer sat

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A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi

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What is difference between value proposition and positioning

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What is Idea Screening Strategy Development? Idea Screening: The procedure of screening. The idea along with the greatest potential are selected for future review. Throug

Break-even analysis, Break-Even Analysis   Break-even pricing (target p...

Break-Even Analysis   Break-even pricing (target profit pricing) is  tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta

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what is the difference between perception and positioning in marketing mix

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