Marketing concept, Marketing Management

The Marketing Concept

The marketing concept holds that gaining organizational goals based on determining the wants and needs of target markets and delivering the desired satisfactions more efficiently and effectively than competitors do.

Under the marketing concept, customer target and value are paths to profits and sales. The selling and marketing concepts are frequently confused. The primary differences are following:

1). The selling concept takes an "inside-out" viewpoint (focuses on present products and uses heavy promotion and selling efforts).

2). The marketing concept takes an "outside-in" outlook (target on customer values,needs and satisfactions).

Various companies claim to accept the marketing concept but actually do not unless they commit to market-focused and customer-driven philosophies.

1). Customer-driven companies research existing customers to learn regarding their desires, collect new service and product ideas, and test proposed product improvements.

2). Such type of customer-driven marketing usually works well in a situation of clear need and while customers know what they want.

3). When customers do not know what they want, marketers may try customer-driving marketing-try to under customer needs even better than customers themselves do, and making  products and services that now will meet existing and latent needs and in the future.

Posted Date: 11/8/2012 1:01:19 AM | Location : United States







Related Discussions:- Marketing concept, Assignment Help, Ask Question on Marketing concept, Get Answer, Expert's Help, Marketing concept Discussions

Write discussion on Marketing concept
Your posts are moderated
Related Questions
Describe the role for marketing communications It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communic

What is the focus of marketing concept? Marketing Concept: Focus: The focus of the firm subsequent the marketing concept is on the improvement of those products or serv

Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i

Question: (a) Creating and managing teams in the workplace can lead to effective outcomes, but the success and longevity of teams in organizations will depend on how thoroughly

How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?

What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,

Question 1: (i) Describe the storage facilities for the receipt of goods from suppliers. (ii) What are the factors involved in the arrangement of food in the store? (ii

Question 1: Apply the PESTEL Model to the Financial Services Sector in Mauritius, identifying opportunities and threats. Question 2: Analyse the steps in the Strategic

State the Government Regulation - pricing decisions Prices of some basic products are regulated by government under the Essential Commodities Act. For instance, prior to li

Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi