Marketing concept, Marketing Management

The Marketing Concept

The marketing concept holds that gaining organizational goals based on determining the wants and needs of target markets and delivering the desired satisfactions more efficiently and effectively than competitors do.

Under the marketing concept, customer target and value are paths to profits and sales. The selling and marketing concepts are frequently confused. The primary differences are following:

1). The selling concept takes an "inside-out" viewpoint (focuses on present products and uses heavy promotion and selling efforts).

2). The marketing concept takes an "outside-in" outlook (target on customer values,needs and satisfactions).

Various companies claim to accept the marketing concept but actually do not unless they commit to market-focused and customer-driven philosophies.

1). Customer-driven companies research existing customers to learn regarding their desires, collect new service and product ideas, and test proposed product improvements.

2). Such type of customer-driven marketing usually works well in a situation of clear need and while customers know what they want.

3). When customers do not know what they want, marketers may try customer-driving marketing-try to under customer needs even better than customers themselves do, and making  products and services that now will meet existing and latent needs and in the future.

Posted Date: 11/8/2012 1:01:19 AM | Location : United States

Related Discussions:- Marketing concept, Assignment Help, Ask Question on Marketing concept, Get Answer, Expert's Help, Marketing concept Discussions

Write discussion on Marketing concept
Your posts are moderated
Related Questions
What is efficiency control in MIVE? Efficiency control: The global picture is significant. An overview of the sales and marketing efforts and their relative failure or su

What is Value Pricing Strategy? Value Pricing Strategy: Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By

The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li

Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien

What are the scopes of Marketing Research? Scope of Marketing Research: Marketing research covers various aspects of marketing of goods, services and concepts. There are

What is the drawback of selling concept? Selling Concept : Drawback: Selling relies onto buyer’s manipulation. All the buyers can’t be manipulated and a buyer can’t be ma

Importance of the marketing in under developed or developing economy : Marketing has a special significance in under developed economics. A rapid development of the economy is p

It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.

Ghost Shopper Ghost shopper is a marketing expert, posing as a regular consumer, who is hired to monitor and evaluate the presentation skills and salesmanship of the store's sa

Question 1: How different is administrative law from civil law and criminal law? Explain your answer by giving examples and citing court decisions. Question 2: What are