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Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv
How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit
Steps involved in brand development
comprehensive discussion about promotion and adverising
Types of Marketing Information System: the information needs of the marketing job are large and diverse. It is not easy to classify that information into a few types: 1. Class
How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing
The Impact of the salesman on the turn over of a non alcoholic beverage producer.
What are the sorting functions of discrepancy of assortment? The sorting function of discrepancy of assortment is performed through intermediaries who include the following act
the ways in which the concept of segmentation, targeting and positioning would be applied in improving profitability
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