Marketing & business are changing, Marketing Management

Q.How marketing & business are changing?

Ans.: Companies should adopt a clear vision of the right direction in which to take their brands and challenged marketing convention via product innovation, promotion or some other phase of marketing .The market isn't place what is used to be .It contain new behaviors, new opportunities & always new challenges.

 

(i)Changing Technology -The digital revolution has made an informative age .The information age promises to lead to more proper levels of production more targeted communications and more relevant cost.  In nowadays business is perform over electronic networks, external internal and the Internet.

(ii)Globalization- Advancemans of technological in transportation shipping &communication have made it simple for companies to market in other countries and simpler for consumers to buy services & products from marketers in other countries

(iii)Deregulation - Several countries have deregulation industries to make greater competition.  In India, the domestic airline industry have been raising very speedily after deregulations.

(iv)Privatization- Several countries have converted public companies to private ownership and management to amplify their efficiency.

(v)Customer Empowerment -Customers increasingly expect service & higher quality. They desire more convenience. They may get extensive product information from the Internet & other sources.

(vi)Customization- Company is able to create individually differentiated goods whether ordered in person on online or on phone. The company also has the ability to interact with each customer personally.

(vii)Heightened Competition - Brand manufacture surfacing extensive competition from domestic & foreign brands is resulting in growing promotion price & reduction in profit margins.

(viii)Industry Convergence -Industry boundaries are blurring at an amazing rate as companies are recognizing that new opportunities lie at the intersection of 2 or more industries. For instance: Pharmaceutical companies are now adding up the biogenetic search capacities for the purpose of formulate new drugs, new foods, new cosmetics.

Posted Date: 10/15/2012 3:37:54 AM | Location : United States







Related Discussions:- Marketing & business are changing, Assignment Help, Ask Question on Marketing & business are changing, Get Answer, Expert's Help, Marketing & business are changing Discussions

Write discussion on Marketing & business are changing
Your posts are moderated
Related Questions
At this point, PP's bottled water business has shown operating losses of nearly $300(000), which does not include the initial investment of more than $800(000). Management is now t

considering the concept of product life cycle where would you put video games in thier life cycle

How should price be set on a product or service for the first time?

Explain in words and using a graph why the ban on price gouging may cause a long line for gasoline. Label the axis and all the lines. Be precise. Price gouging in this context,

Explain about transportation within scope of marketing functions. Transportation: Modern organizations create on a huge scale to cater to the needs of customers scattered

Any lady outfit looks great if it is designed with style and fits well. To take that outfit up a notch just adds accessories such as, amongst others, jewellery, handbags, scarves a

Q.How marketing & business are changing? Ans.:  Companies should adopt a clear vision of the right direction in which to take their brands and challenged marketing c

Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the

What is Product Line Pricing? Product Line Pricing: Strategic Marketing has led firms to take on segmentation and diversification strategies that have results within the

Explain about the Demographic Trends. Demographic Trends: The changes within demography have significant implications for human resource management. A main change compris