Marketing and society, Marketing Management

Marketing and Society

In working to meet the consumer's requirements, marketers can take some actions that are not accepted by all publics or consumers within the social sector. Marketing managers ought to understand the criticism that the marketing function can encounter. By understanding the criticism, the manager is more prepared to respond to it in a proactive manner. Some of the criticism is reasonable; some is not.

The initial criticisms of the marketing function with respect to the influence on individual consumers have been categorized as being: (1) deceptive practices; (2) high prices; (3) shoddy or unsafe products;  (4) high- pressure selling; (5) planned obsolescence; and (6) poor service to disadvantaged consumers. These criticisms have come from a failure to meet particular consumer welfare needs.

In general, individual set of criticisms is directed toward the marketing function by society. Criticism from this larger public body includes comments on making: (1) too few social goods; (2) false want and too much materialism; (3) too much political power and (4) cultural pollution. Furthermore critics have also pointed out that marketing's influence on businesses cannot be good either. Marketing is accuse of harmful competitors and dropping competition by creating barriers to entry, attainment of competitors, and utilizing unfair marketing practices.

Concerns regarding the marketing function have led action groups to join in consumer and environmental movements and to shape protest organizations. Marketing's response to social criticism and action groups has mainly been positive and proactive. Several companies that were originally opposed to legislation and social movements that were produced to address consumer complaints have recognized a need now for positive consumer, education, information and protection.

Posted Date: 11/8/2012 1:43:44 AM | Location : United States







Related Discussions:- Marketing and society, Assignment Help, Ask Question on Marketing and society, Get Answer, Expert's Help, Marketing and society Discussions

Write discussion on Marketing and society
Your posts are moderated
Related Questions
What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off

New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette

what are the challenges that a production manager faces?

1. Isaac goes to an amusement park where tickets for the rides cost $25 per sheet and tickets for the shows cost $10 each. a. Write an expression that describes the amount of money

How is marketing for any organization an indispensable activity? “Marketing is an indispensable activity for any organization”. Well I am agreeing with the declaration, because

Give a success story of marketing a goods in which a supplier has been dependable.

CONSUMER MIND IS A BLACK BOX DISCUSS


State about the Measurement and evaluation Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume

What is Advertising Standards Council of principles? Explain in briefly. Advertising Standards Council of Principles: a) To make sure the truthfulness and honesty of demo