Marketing and society, Marketing Management

Marketing and Society

In working to meet the consumer's requirements, marketers can take some actions that are not accepted by all publics or consumers within the social sector. Marketing managers ought to understand the criticism that the marketing function can encounter. By understanding the criticism, the manager is more prepared to respond to it in a proactive manner. Some of the criticism is reasonable; some is not.

The initial criticisms of the marketing function with respect to the influence on individual consumers have been categorized as being: (1) deceptive practices; (2) high prices; (3) shoddy or unsafe products;  (4) high- pressure selling; (5) planned obsolescence; and (6) poor service to disadvantaged consumers. These criticisms have come from a failure to meet particular consumer welfare needs.

In general, individual set of criticisms is directed toward the marketing function by society. Criticism from this larger public body includes comments on making: (1) too few social goods; (2) false want and too much materialism; (3) too much political power and (4) cultural pollution. Furthermore critics have also pointed out that marketing's influence on businesses cannot be good either. Marketing is accuse of harmful competitors and dropping competition by creating barriers to entry, attainment of competitors, and utilizing unfair marketing practices.

Concerns regarding the marketing function have led action groups to join in consumer and environmental movements and to shape protest organizations. Marketing's response to social criticism and action groups has mainly been positive and proactive. Several companies that were originally opposed to legislation and social movements that were produced to address consumer complaints have recognized a need now for positive consumer, education, information and protection.

Posted Date: 11/8/2012 1:43:44 AM | Location : United States

Related Discussions:- Marketing and society, Assignment Help, Ask Question on Marketing and society, Get Answer, Expert's Help, Marketing and society Discussions

Write discussion on Marketing and society
Your posts are moderated
Related Questions
Global Market Place Rapidly the world is shrinking with the advent of quicker communication, financial flows, and transportation. In the twenty-first century, firms may no lon

Rehman invests his summer earnings of $3050. He invests part of his money at 8%/year, and the rest at 7.5%/year. After 1 year, these investments earn $242 in simple interest.How mu

What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?

Types of selling We have categorized selling into different areas. For example: Selling for a manufacturer Selling for a distributor Selling for a wholesaler Sellin

Q. Show the Advertising effects on Demand? Effect on Demand:- In case of new advertising, products, creates primary demand by educating the audience regarding utilizes of the

Considering the concept of product life cycle, where would you put video games in their life cycle?

"The service industry is customer driven, and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and expect first, before any atte

Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved

Commercialization The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company

Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b