Marketing and Brand Management, Marketing Management

For this Final Project, imagine that an organisation that owns and manages a brand is
experiencing a critical downturn in its business. The organisation needs to expand its
brand offerings to be competitive in a global market. You are tasked with developing a
new product that would fit within this brand to introduce to a new international market
(i.e. outside the organisation’s home market).
To select an organisation and brand to feature, refer to Interbrand’s list of top 100 global
brands. An Interbrand report is included in the Unit 1 Readings. Select one brand from
among the last 50 brands (i.e. 50–100) of the Interbrand list to feature in your Final
Project. Choose a brand that is more focused on business-to-consumer (B2C) products.
Posted Date: 2/1/2015 1:33:58 PM | Location : Saudi Arabia







Related Discussions:- Marketing and Brand Management, Assignment Help, Ask Question on Marketing and Brand Management, Get Answer, Expert's Help, Marketing and Brand Management Discussions

Write discussion on Marketing and Brand Management
Your posts are moderated
Related Questions
what are the factor that should be considered while setting pricing policyn..

Explain about the Product Line Pricing of Product Development. Product Line Pricing strategy of product development bring concerning an inter dependency among products, that is

Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated

What are the roles of geographically concentrated buyers in business market and the consumer market? Geographically Concentrated Buyers: Many of the business concerns th

Break-Even Analysis   Break-even pricing (target profit pricing) is  tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta

Explain about the Exporting in foreign markets for marketing. Exporting: Exporting is the main traditional and well established type of operating within foreign markets.

Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comm

market testing

Determine about the Industrial Goods   Goods meant for consumption or use as inputs in production of other products or provision of some services are called as 'industrial go

what are the approaches used by FMCG companies in test marketing?