Marketing and Brand Management, Marketing Management

For this Final Project, imagine that an organisation that owns and manages a brand is
experiencing a critical downturn in its business. The organisation needs to expand its
brand offerings to be competitive in a global market. You are tasked with developing a
new product that would fit within this brand to introduce to a new international market
(i.e. outside the organisation’s home market).
To select an organisation and brand to feature, refer to Interbrand’s list of top 100 global
brands. An Interbrand report is included in the Unit 1 Readings. Select one brand from
among the last 50 brands (i.e. 50–100) of the Interbrand list to feature in your Final
Project. Choose a brand that is more focused on business-to-consumer (B2C) products.
Posted Date: 2/1/2015 1:33:58 PM | Location : Saudi Arabia







Related Discussions:- Marketing and Brand Management, Assignment Help, Ask Question on Marketing and Brand Management, Get Answer, Expert's Help, Marketing and Brand Management Discussions

Write discussion on Marketing and Brand Management
Your posts are moderated
Related Questions
Question 1: (a) Microsoft Dynamics CRM system can be used to meet the needs of Customer Support and Product Support department. Explain the main modules in the Service sectio

The physical attributes of a product constitute a tangible product.

Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:

scope of marketing management


Q. Headline - Component of print Advertising Copy? It refers to words which are in most important positions of advertisement. These words are read initial by the audience. Thes

Store layout The word store layout refers to: How store fixtures and display gondolas are positioned within the store The size of the store fixtures and display gondolas

How internet is beneficial for marketing communication The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate

Idea Screening In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones

Q. Show the Advertising effects on Demand? Effect on Demand:- In case of new advertising, products, creates primary demand by educating the audience regarding utilizes of the