Marketing analysis for business decisions, Marketing Management

The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer markets.

Choose one product being offered by two companies from the following industries

• FMCG

• Consumer Durables

• Automobiles

• Holidays

Register your product and the companies by week 2 of the trimester and carry out the following studies:

1. Divide the market for your chosen product into customer segments. Choose relevant customer segmentation base and justify the chosen base.

2. Identify the segments targeted by each of your chosen companies for their appropriateness.

3. Study the positioning strategies being currently employed by these companies.

4. Critically evaluate the targeting and positioning strategies for their effectiveness while comparing the two companies.

5. Give your recommendations for improving the targeting and positioning of the products of both the companies.

Posted Date: 3/7/2013 2:26:57 AM | Location : United States







Related Discussions:- Marketing analysis for business decisions, Assignment Help, Ask Question on Marketing analysis for business decisions, Get Answer, Expert's Help, Marketing analysis for business decisions Discussions

Write discussion on Marketing analysis for business decisions
Your posts are moderated
Related Questions
What are the product levels in marketing? Product Level in Marketing: Marketers require to think through five level of product when planning its market giving as each lev

Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem

QUESTION You work as an Assistant in the Product Planning Division of Gillette Co Ltd. You have been asked by your Manager to write a report, using examples from the company's

Responsibility for investigating injuries varies but is typically divied among the insurance company the legal department and the appropriate technical departments. Irrespect

Function of the channels of distribution or the role of middle man or intermediaries: 1.       Information: Middle men have a role in providing information about the market t

What is the role of Remote Login considerably? Remote Login: A login, which permits a user terminal to links to a host computer through a network or direct telecommunicat

You are the manager of an intensive care unit. Today is April 1st, and the fiscal year began on July 1st. You work with a variable budget and have the opportunity to make changes t

knowing your competitors

Discuss the Henry Assael model on buying decision behaviour.

Marketing Myopia This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature