Marketing, Marketing Management


Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109.

Assess the conceptual framework of market orientation that is presented in the article. Account for the five recently advanced perspectives on market orientation that are integrated into the framework. Explain your answer.
Posted Date: 11/7/2012 10:01:49 AM | Location : United Kingdom







Related Discussions:- Marketing, Assignment Help, Ask Question on Marketing, Get Answer, Expert's Help, Marketing Discussions

Write discussion on Marketing
Your posts are moderated
Related Questions
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples

detail note on pricing strategies of any product

Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ

What are focus and drawback of product concept? Product Concept: Focus: The focus of the firms subsequent the product concept is onto the production of greater products

Question: (a) Explain with examples the meaning of shadow branding? (b) What is the difference between umbrella branding and portfolio branding? (c) List the six market

Brand policies and strategies adapted by the middleman: it includes the following two policies: Use of brand of manufacture only: under this policy, the middlemen sell the prod

In control engineering,a discrete-time system has the following closed-loop transfer function: G(z)=K(3zcube+2) divided by z

Marketing and Society In working to meet the consumer's requirements, marketers can take some actions that are not accepted by all publics or consumers within the social secto

Explain about the microenvironment of a company. The Company’s Microenvironment: The forces close to the company, affect its capability to serve its customers, the compa

Question: "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service