Marketing, Marketing Management


Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109.

Assess the conceptual framework of market orientation that is presented in the article. Account for the five recently advanced perspectives on market orientation that are integrated into the framework. Explain your answer.
Posted Date: 11/7/2012 10:01:49 AM | Location : United Kingdom







Related Discussions:- Marketing, Assignment Help, Ask Question on Marketing, Get Answer, Expert's Help, Marketing Discussions

Write discussion on Marketing
Your posts are moderated
Related Questions
Question: "Customer service is an organization's ability to supply their customers' wants and needs. Customers and business managers alike like to talk about what good custome

You are a manager in the investment industry, whose role is to provide investment portfolio advice and managementto a client, who is your investorprincipal. You should identify t

Q1 Create a graph of widget sales on the tab "Q1-Graph" and characterize the time series.  That is, does the time series appear to include the effects of ( 1 ) cyclicality, ( 1 )

QUESTION 1 (a) Explain the stages involved in the Product Life Cycle concept and their relevance in marketing decision making. You may use any product/service as an example to

Describe about the Sales promotion tool Advertising and sales promotion are tools which allow for a high level of control by the sponsor while public relations, and publicity in

There are many ways to explain the market structure of the automotive industry.: One of heterogeneous purchasers makes up the population and nearly homogeneous sellers. This mea

Apple's revamped ipad will be hard for its competitors to beat ‘When the ipad 1 was launched in 2010, it was dubbed the ‘jesus tablet' because of the quasi religious fervour with w

what would you suggest to avoid delays in despatch of products

Should video game companies continue to alter their products to include other functions, such as e-mail

How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?