Market strategy, Marketing Management

Customers in this market could be segmented in a variety of ways.  The product/service could be targeted to a number of different market segments and marketers could develop a variety of product/service positions.  In sentence - paragraph format, consider the various strategies that the managers at Bell should take into account under the following headings:

a)  Segmentation: What possible bases of segmentation exist for this product/service? Identify and discuss at least two segment strategies that you feel are the most appropriate for Bell's internet-based video streaming service Canadian launch. Describe and justify what you deem to be the best basis of segmentation and the segments that result as fully as you can.

b)  Segment Potential: Using facts in this assignment and external research, estimate the size (in terms of # of customer) of the market for the new Bell internet-based streaming service in Canada and the size of the segments you identified in a).  List the assumptions you have made in arriving at your estimates and list your sources.  Present your numbers in a table format with appropriate headings and include a description that outlines the process you used.

c)  Target: Considering the market segments discussed in a) and the Segment Potential in b), recommend and justify the segment that Bell should target in their launch of their internet-based video streaming service in Canada.

d)  Positioning: In what ways might the service be positioned to your chosen target segment? Write and justify the positioning statement that you would recommend for your chosen target.

 

 

Posted Date: 2/27/2013 5:27:52 AM | Location : United States







Related Discussions:- Market strategy, Assignment Help, Ask Question on Market strategy, Get Answer, Expert's Help, Market strategy Discussions

Write discussion on Market strategy
Your posts are moderated
Related Questions
Explain in detail about the Marketing communications Marketing communications provides the means by which organisations and brands are presented to their audiences. Goal is to

Question: You are employed by a business that supplies office furniture to Business-to-Business (B2B) customers. You have been asked to complete the following tasks: (a) Ide

The percent of sales one product earns in relation to total market sales for all products in that category.

How is an aging work force worked in Demographic Trends? An aging work force: Several impacts of aging work are which the work force will before experience, reliable and

Reinforce areas in which your company outshines the competition. Is your ROE leaps and bounds above your competitors? Have you rewarded stockholders with a healthy dividend while s

Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co

Describe the important roles participants of a distribution channels. Participants in the Channel: There are two kinds of participants into the channel. The first partici

Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas

Marketing communications Marketing communications have been used to convey product-related information to customer-based audiences. Today, a range of stake holders have connec

Should video game companies continue to alter their products to include other functions, such as Email ?