Market specialization, Marketing Management

Market specialization:

Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only to university laboratories, including microscopes, oscilloscopes, Bunsen burners, and chemical flasks. The firm gains a strong reproduction in serving this customer group and becomes a channel for further products that the customer groups could also. The down side risk is that the customer group may have its budgets cut.

Posted Date: 9/19/2012 4:33:24 AM | Location : United States







Related Discussions:- Market specialization, Assignment Help, Ask Question on Market specialization, Get Answer, Expert's Help, Market specialization Discussions

Write discussion on Market specialization
Your posts are moderated
Related Questions
Explain the term- Promotion of product Promotion:   If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient

the ways in which the concept of segmentation, targeting and positioning would be applied in improving profitability

Q. Show Difficulties in Evaluation advertising effectiveness? Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the bas

Q. Explain about Message format? a) Ad- copy for print media b) Ad-copy for broad cast media. c) Radio d) T.v

Can you help me with my math?

Marketing Myopia This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature

Q. Show the Ethical aspects of advertising? Promotes Social Evils: - A few advertisements give birth to social evils. They demand to buy the products which are injurious to h

Need of the environmental analysis: the strategies that a company may adopt are influenced by the environment. An organization cannot keep itself insulated from the environment. I

Problem 1 (a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain. Proble