Market segmentation and key competitors, Marketing Management

Schovasice cream market can be broken down into basics of flavor, stock keeping unit, consumer segmentation, gender, ethnicity, income. The largest ice cream consumer group is people between the ages of 3 to 55.

Basics of flavors: vanilla, chocolate strawberry altogether have been a good sale in the ice cream market mango lemon coconut and other fruit flavors

Stock keeping unit: cones, cups, take away

Consumer segmentation impulse segment, parlor, retail and consumer who would like to eat fat free ice cream

Gender: likely, more women eat ice cream then men in the world, because more women are in the planet.

Behavioral: the consumption of ice cream is greater in the Kuala Lumpurthan its peninsula, it can be due to the easy access to ice cream parlors, and therefore people eat more ice cream in the city.

Income: Schovasice cream is affordable for low income people and the rest of the society.

Geographical region: Kuala Lumpur city center.

Key competitors

Schovasice cream is located in the city center whereby thousands of people and tourists come to visit every day. it offers a wide range of healthy topping and flavor and its first introduce recipe which is the spicy ice cream although vanilla flavor is the best sale, the delicious taste of the spicy ice cream will definitely lead the completion. Schovasice cream only focus on healthyconcept as being part of community organization, the purpose is to fight obesity in the us to have a healthy nation for the next generation.

The weather in the city is a competitive advantage, most of the time the weather is hot,, which increase the percentage of ice cream impulsive purchase.

Posted Date: 4/1/2013 5:22:52 AM | Location : United States







Related Discussions:- Market segmentation and key competitors, Assignment Help, Ask Question on Market segmentation and key competitors, Get Answer, Expert's Help, Market segmentation and key competitors Discussions

Write discussion on Market segmentation and key competitors
Your posts are moderated
Related Questions
Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products

Question 1: One of the main components of Food and Beverage Management is effective supervision. (i) With relevant examples from the industry, explain the term effective

What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks


Personal selling: Meaning & definition: Personal selling is unique as it is a face to face transaction between a salesman and a prospective customer. Evidently, a well traine

Natural Environment: (1) Natural Resources: Business depends on natural resources. Raw material is one main part of these resources and firms are concerned with their availa

what are the examples for ingredient branding?

Explain about the decline stage of product life cycle. Decline Stage: A stage when sales demonstrate a downfall producer decides to abandon the market except only enough.

what challenge will Groupon face in the future

What is providing value cost balance? Providing Value Cost Balance: Customers expect exact benefits by the product. Marketers require adding as many benefits to their pr