Market segmentation and key competitors, Marketing Management

Schovasice cream market can be broken down into basics of flavor, stock keeping unit, consumer segmentation, gender, ethnicity, income. The largest ice cream consumer group is people between the ages of 3 to 55.

Basics of flavors: vanilla, chocolate strawberry altogether have been a good sale in the ice cream market mango lemon coconut and other fruit flavors

Stock keeping unit: cones, cups, take away

Consumer segmentation impulse segment, parlor, retail and consumer who would like to eat fat free ice cream

Gender: likely, more women eat ice cream then men in the world, because more women are in the planet.

Behavioral: the consumption of ice cream is greater in the Kuala Lumpurthan its peninsula, it can be due to the easy access to ice cream parlors, and therefore people eat more ice cream in the city.

Income: Schovasice cream is affordable for low income people and the rest of the society.

Geographical region: Kuala Lumpur city center.

Key competitors

Schovasice cream is located in the city center whereby thousands of people and tourists come to visit every day. it offers a wide range of healthy topping and flavor and its first introduce recipe which is the spicy ice cream although vanilla flavor is the best sale, the delicious taste of the spicy ice cream will definitely lead the completion. Schovasice cream only focus on healthyconcept as being part of community organization, the purpose is to fight obesity in the us to have a healthy nation for the next generation.

The weather in the city is a competitive advantage, most of the time the weather is hot,, which increase the percentage of ice cream impulsive purchase.

Posted Date: 4/1/2013 5:22:52 AM | Location : United States







Related Discussions:- Market segmentation and key competitors, Assignment Help, Ask Question on Market segmentation and key competitors, Get Answer, Expert's Help, Market segmentation and key competitors Discussions

Write discussion on Market segmentation and key competitors
Your posts are moderated
Related Questions
Question 1: Teamwork as a concept has grown over the last 20 years, especially in the service industry. Thus, teamwork success is not automatic. Teams have to be established fo

Describe in detail that how the Human Resource Environment is certainly structured. The human resource environment is structured along with the given categories, which are illu

As an interviewer, i need a list of at least 10 appropriate questions to discuss ask this person.

Ghost Shopper Ghost shopper is a marketing expert, posing as a regular consumer, who is hired to monitor and evaluate the presentation skills and salesmanship of the store's sa

How is American Marketing Association refined about the marketing research? Although, the American Marketing Association (AMA) redefined marketing research like a function that li

why we need to study promotion in marketing?

difference between heavy lift surcharge and long lift surcharge

State about the network marketing organisations Readers are encouraged to see the elements of mix as a set of complementary ingredients, each drawing on potential of the others

Explain about the Shopping Goods. Shopping Goods: These are usually expensive Homogeneous as well as Heterogeneous items. a. Homogeneous Goods: White goods as like T

Contents of Marketing Plans: ( a)       Executive Summary & Table of Contents: The marketing plan should open with a deep summary of the main goals and recommendations. A ta