Market segmentation analysis for an organization, finance, Other Engineering

1. Briefly explain how to conduct a market segmentation analysis for an organization.
Answer:
There are a number of ways by which the market segmentation analysis of an organization can be done and some of them are:
i. Geographic segmentation: Here the market is segmented as per the natural geographic limitations like for example for the manufacturing of yachts, a company might decide to open its workshop in a certain coastal region so that the manufacturing and shipping costs which come with the transportation of yachts can be curtailed.
ii. Customer Demographics Segmentation: This kind of segmentation is made keeping in mind the kind of product which the consumer needs, As consumers can be of different ages as well as different tastes, specific markets addressing specific kinds of consumers is greatly employed by organizations.
iii. Purchase Method Segmentation: In this the purchasing method of the consumers is taken into account and serves as a great way of refining a huge market into a segment which can be dominated by an organization.
iv. Product Type Segmentation: In this, products which can vary as per their usage are taken as specific segments, according to which an organization can target each specific product and dominate in that area.
Posted Date: 2/6/2012 11:04:43 PM | Location : United States







Related Discussions:- Market segmentation analysis for an organization, finance, Assignment Help, Ask Question on Market segmentation analysis for an organization, finance, Get Answer, Expert's Help, Market segmentation analysis for an organization, finance Discussions

Write discussion on Market segmentation analysis for an organization, finance
Your posts are moderated
Related Questions
PRESSURE FILTER The pressure oil filter housing contains a wire-wound or mesh, Paper or felt elements and incorporates a by-pass valve. The filter housing can be drained inde

how will you make finance forecasting ? First I will evaluation the past seasons fiscal reports to get an Idea about the economical functions. Then will talk about with the cont

In a CDMA system, the signal is spread over a large bandwidth by multiplying the transmitted symbol by a sequence of short pulses, also called chips. The

An aircraft is flying at a speed of 500 ft/s an altitude of 20,000 ft, where the atmospheric temperature and pressure are 447.3°R and 972.5 lbf/ft2, respectively. If the inlet / di

Smoke control system: Where smoke control is installed in a building it is usual for there to also be sprinkler protection to the building and its contents.  This is necessary

various components used in plants


ELECTRICAL DE-ICING SYSTEM MAINTENANCE: Tests of the system must be carried out when the servicing schedule required it or when a component has been replaced.  Typical tests ar

Prepare a list of questions that should be resolved in identifying each of the following problems: a. Develop an improved manual gearshift for a mountain bike. b. Develop a hands-f

Design a recycling MOD 19 up counter using JK FFs. In your design, include the logic circuit diagram and the timing diagram output that counts from 000002 = 010 to 100112 = 1910. C