Market or market segment , Marketing Management

Michael Porter's Five Forces model is as applicable today as when it was introduced. Select a market or market segment (jeans, cell phones, etc) and using Michael Porter's model, completely define these five forces for the market or market segment. Who are the potential entrants, who are the suppliers (and how much power do they have), who are the buyers (and what sort of buying power do they have), what are the substitutes and how is the industry segmented (market share is a good indicator of segmentation for this project)? 

 

 

Posted Date: 2/26/2013 5:53:31 AM | Location : United States







Related Discussions:- Market or market segment , Assignment Help, Ask Question on Market or market segment , Get Answer, Expert's Help, Market or market segment Discussions

Write discussion on Market or market segment
Your posts are moderated
Related Questions
What are the types of distribution channels in Place Strategies? Usually, a company has access to two main types of distribution channels as domestic intermediaries and foreign

Explain about the increased profitability in e-commerce. Increased Profitability: a. The direct cost to sale for an order taken through a web site is lower as compared to

What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo

what are the major sale promotion ssuold kitkat use to attempt to increase sale of kitkat?

Franchising This is a form of company in which a firm sells the rights to create its product or service to other service providers who necessary operate under the selling firm'

What are the types of wholesalers in primary participants of distribution channels? Types of wholesalers in primary participants of distribution channels are as given here: the

how to create a 8*15 matrix by a5*6 and a 2*45 matrices in matlab

Courts opened its first retail outlet in Mauritius in 1985, on the outskirts of Port Louis. It subsequently opened outlets in all the towns and big villages. However inspite of its

Evaluate the priomotional strategies that can be used by retailers

Question 1: a) What is meant by Customer Relationship Management (CRM)? b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, da