Market anaylsis, Marketing Management

Question One (word limits: up to 1,300 words)

Crystal is the proprietor of a tourist agency. On 1st July she visited for the second time Printing World, a company offering printing services. Crystal showed James, a manager of Printing World, a sample promotional brochure that contained the details of four tours organized by her agency and asked James to make 5000 copies of it. James recorded the information in a printing order form and presented it to Crystal for her signature. The form was written in English. One statement (in small print) read: "No refund is allowed in any circumstances and even in case we commit a breach of contract". After presenting the form to Crystal, James told her that she could ask him any questions about the form.

Crystal, who had come to Hong Kong from Mainland China and had never attended school in English, signed the form.

Crystal later received 5000 copies for her promotional brochure from printing World.

She found that there were several serious misspelling in all the copies and half of the copies had missing pages. She went back to Printing World, filed a complaint claiming that Printing World had been careless in making copies of her brochure, and demanded a refund, which James refused.

The annual turnover of Printing World is around 60 million HKD while that of Crystal's business is barely 1 million HKD. Three other companies provide printing services in the same area and they have similar exemption clauses in their printing order forms.

Discuss Crystal's right to refund, if any.

Question Two  (word limits for both parts of the question together: up to 1,500 words)

Part A

On 1st October, Susan inspected a house on sale. Kenny, the owner, told Susan that the house would come with a car park nearby. Susan said: "I prefer to live in a quiet place.

I would not buy a house with a noisy environment. Also, I hate to walk a long distance from the house to the car park.' Kenny replied: 'As you can see, the surrounding area is quiet.' He knew, however, that the airport authority had recently changed the flight routes so planes would soon regularly fly over the house about two hundred meters above.

Susan did not see the car park Kenny mentioned. Kenny gave her a brochure when she left. The brochure showed that the car park was in a vacant lot approximately three hundred meters away from the house but Susan had never read it.

On 14th October, Susan informed Kenny of her decision to buy the house. They signed a sale and purchase agreement, prepared by Kenny's solicitor. A diagram in the agreement showed the location of the car park. After signing the agreement, Susan found the distance between the house and the car park. She also heard about the imminent changes in the flight routes of planes and realized how noisy the area would soon become. She now feels deceived, angry and distressed.

Discuss whether Susan can rescind the sale and purchase agreement with Kenny and recover any loss from him.

Part B

Sharon has relied on Wilburn, a businessman, for his business advice for many years. A month ago, Wilburn offered to sell his internet-cafe business to Sharon. She agreed.

The price she paid was slightly above that of the market. Wilburn did not tell Sharon, however, that wild dogs were always hanging around the place so people were frightened to visit the cafe. Sharon was afraid of wild dogs as well.

Discuss whether Sharon can cancel the deal with Wilburn.

Posted Date: 3/26/2013 2:49:15 AM | Location : United States







Related Discussions:- Market anaylsis, Assignment Help, Ask Question on Market anaylsis, Get Answer, Expert's Help, Market anaylsis Discussions

Write discussion on Market anaylsis
Your posts are moderated
Related Questions
Advantages of the advertising: 1.       It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to

Evaluating the degree of urinary obstruction: D.P. is a 63-year-old man who has been experiencing progressive difficulty with initiating the urinary stream and frequently need

consumer mind is a black box discuss

Explain about Business Marketing. When customer is the focus of all activities marketer has not to search customer to seek response to his products. Customer group is decided f

Question 1: (a) What is meant by the term knowledge culture and what are the factors that influence it? (b) Discuss the view that the knowledge culture in all organisation

What is The Role of Marketing Communications It is possible to deduce that marketing communications are about promotion of both the organisation and its offerings. Marketing co

What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character

describe different stages of channel design process

State the characteristics of communications Within market exchanges, communications are characterised by planning and formality. Relational exchanges are supported by more fre

Explain about the Shopping Goods. Shopping Goods: These are usually expensive Homogeneous as well as Heterogeneous items. a. Homogeneous Goods: White goods as like T