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What is the meaning of product concept? Meaning: Production concept is the philosophy which consumers will favor products which are available and highly affordable and whi
briefly expain trend describe the impact of the trend on the idustry
Organizing sales promotion compagins 1. Identifying the requirement: the first requirement is to identify the specific requirement of the firm in resg orting to sales p
Q. Explain about Marketing communication? Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each othe
Competitive prices everyday The competitive prices everyday philosophy states consumers that they will gave products at a competitive price, or same as the price of other busi
What is Message reception Contextual conditions in which messages are received and ascribed meanings are very different. In organisational setting the context is more formal
Question 1: (a) Discuss any five factors that need to be considered when drafting an offer. (b) Once the offer has been drafted, what could be done to make that offer more
Describe the one-way communication By recognising different transactional and relationship needs of the target audience, marketing communications can be used to engage with a v
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
explain the various approaches that are followed by FMCG companies in test marketing
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