Managerial implications of a swot analysis, Marketing Management

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Question 1:

Prepare and discuss the managerial implications of a SWOT analysis of a tourist transport with which you are familiar.

Question 2:

In managerial terms, discuss how the inter-relationship between the cost of producing and supplying travel, can affect the price of air travel. Use relevant examples in the industry to support your answer.

Question 3:

Governments of less developed countries still retain state ownership of tourist transport services. Discuss one mode of transport of your choice as an example to illustrate your answer.

Question 4:

Offering Business Class travel is a management strategy in terms of product and service. Assess the implications involved for airlines to provide such a class of travel.


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