Management of marketing efforts, Marketing Management

Management of marketing efforts:

The company wants to design and put into action the marketing mix that will be the best achieve this objective in this target markets. The relationship between the four marketing is management functions analysis, planning, implementation, and control. The company first develops overall strategic plans, than translates these companies wide strategic plans into marketing and other plans for each division, product, and brand. Though implementation the company turns into actions. Control, consists of measuring a devaluating the results of marketing activities and taking corrective action where needed. Finally, marketing provides information and evaluations needs for the other marketing activities. 

Posted Date: 9/19/2012 6:15:09 AM | Location : United States







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