Major factors influencing buying behaviour - culture, Marketing Management

Culture:

Culture is the most fundamental determinant of a person's wants and about his behaviour. It consists of the learned values, norms, rituals, and symbols of the society, which are transmitted through both the language and symbolic features of the society. The growing child acquires a set of values, perceptions, preferences, and the behaviour through his or her family and other key institutions. A child growing up acquires a set of in the United States is exposed to the following values: achievement and success, activity, efficiency and ptractability, progress, material comfort, individualism, freedom, external comfort etc.

The basic characteristics of a culture are as follows:

1.       Culture exists to serve the needs of the society.

2.       Culture is acquired from the society, throughout from our life time.

3.       Culture is learned through interactions with the members of the culture.

4.       Culture is transferred from the generation with the new influences constantly being added to the cultural 'soup'.

5.       Culture will be adaptive to the needs of the society. 

Posted Date: 9/19/2012 4:04:42 AM | Location : United States







Related Discussions:- Major factors influencing buying behaviour - culture, Assignment Help, Ask Question on Major factors influencing buying behaviour - culture, Get Answer, Expert's Help, Major factors influencing buying behaviour - culture Discussions

Write discussion on Major factors influencing buying behaviour - culture
Your posts are moderated
Related Questions
Question: (a) Explain the purpose of internal marketing. (b) Identify the three levels organizational culture and discuss the importance organizational culture for successf

briefly expain trend describe the impact of the trend on the idustry

How you will evaluate the broadcast, print & support media. Evaluation of Advertising Media: PRINT MEDIA:- Print media is as well known as press advertising. It is one of th

Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta

Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic

Buying behaviour: Consumer decision making varies with the types of the buying decision. The decisions to buy toothpaste, a tennis racket, a personal computer, and a new car ar

Explain about Marketing in words of American Marketing Association. Marketing: The American Marketing Association (AMA) explains marketing by “The process of executing and

Question: "A number of external influences affect consumer behaviour and purchase decision processes". In the light of the above statement, a) Discuss how social class a


Illustrate about the Nature of the Company A firm having enough financial resources can afford to its own a distribution force and retail outlet, both. However most business fi