Major factors influencing buying behaviour - culture, Marketing Management

Culture:

Culture is the most fundamental determinant of a person's wants and about his behaviour. It consists of the learned values, norms, rituals, and symbols of the society, which are transmitted through both the language and symbolic features of the society. The growing child acquires a set of values, perceptions, preferences, and the behaviour through his or her family and other key institutions. A child growing up acquires a set of in the United States is exposed to the following values: achievement and success, activity, efficiency and ptractability, progress, material comfort, individualism, freedom, external comfort etc.

The basic characteristics of a culture are as follows:

1.       Culture exists to serve the needs of the society.

2.       Culture is acquired from the society, throughout from our life time.

3.       Culture is learned through interactions with the members of the culture.

4.       Culture is transferred from the generation with the new influences constantly being added to the cultural 'soup'.

5.       Culture will be adaptive to the needs of the society. 

Posted Date: 9/19/2012 4:04:42 AM | Location : United States







Related Discussions:- Major factors influencing buying behaviour - culture, Assignment Help, Ask Question on Major factors influencing buying behaviour - culture, Get Answer, Expert's Help, Major factors influencing buying behaviour - culture Discussions

Write discussion on Major factors influencing buying behaviour - culture
Your posts are moderated
Related Questions
Explain about the Shopping Goods. Shopping Goods: These are usually expensive Homogeneous as well as Heterogeneous items. a. Homogeneous Goods: White goods as like T

Question 1: (a) Describe the main stages in the buying decision process that customers typically go through, and explain the relevance of this process to a company marketing


Explain the various approaches that are followed by FMCG companies in test marketing

explain consumer mind is a black box

what are the core concepts of marketing

Q. Essentials of Headlines for advertisement? Essentials of Headlines:- It must be attractive. It must be brief. It must be easy to memorise. It must narra

Explain the stages in the Product Life Cycle with examples.

Explain product policy in relation to agriculture

Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i