Major factors influencing buying behaviour, Marketing Management

Major factors influencing buying behaviour:

A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert the broadcast and deepest influence.

Cultural factors: culture, subculture, and social class are particularly important in buying the behaviour. 

 

Posted Date: 9/19/2012 4:03:44 AM | Location : United States







Related Discussions:- Major factors influencing buying behaviour, Assignment Help, Ask Question on Major factors influencing buying behaviour, Get Answer, Expert's Help, Major factors influencing buying behaviour Discussions

Write discussion on Major factors influencing buying behaviour
Your posts are moderated
Related Questions
1. Consider an economy in which George and Harriet consume only ale and bread. Georgeís utility function is UG = aG(bG 1) where aG and bG are his consumption of ale and bread

Answer for a caselet

need of documentation in international business

How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples

A negative reaction on the part of buyer to price change by your company

Ask question #Minimum 100 words should video games companies continue to alter their products to include other function , such as email?accepted#

Functions of Headlines:- To pull attention of audience To highlight major features of the product To give major message of the ad in brief To stimulate interest

What is Customer Research in scope of Marketing Research? Customer Research: Research type of this category includes investigation within the customer buying behaviour abo

hitting competitive brands may leave a negative impression on the customers? Justify your answer.

What is Economic and Competitive Environment? Economic and Competitive Environment: Environment Factors of Economic and Competitive, including the effects of common econ