Major factors influencing buying behaviour, Marketing Management

Major factors influencing buying behaviour:

A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert the broadcast and deepest influence.

Cultural factors: culture, subculture, and social class are particularly important in buying the behaviour. 

 

Posted Date: 9/19/2012 4:03:44 AM | Location : United States







Related Discussions:- Major factors influencing buying behaviour, Assignment Help, Ask Question on Major factors influencing buying behaviour, Get Answer, Expert's Help, Major factors influencing buying behaviour Discussions

Write discussion on Major factors influencing buying behaviour
Your posts are moderated
Related Questions
Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.

explain why marketing channels promote not only economic systems but also social systems

Explain in brief about Relational Communications   Orientation Explanation Information and promotion Communications ar

As risk manager, you are concerned about the additional liability exposure the firm will face if it accepts the project. you obtain an estimate of the annual total loss distributio

Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their busines

(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i

Mauritius became independent in 1968. At this time the economy was basically an agricultural one, sugar and tea being the main foreign exchange earners. In the 1970's it embarked o

Question (a) When delivering an assertive confrontation message to an employee, you have to be careful not to become defensive or reactive if the employee becomes argumentati

Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss

Q. Measuring the Advertising Effectiveness? Measuring the Advertising Effectiveness The need or significance of evaluating the effectiveness of advertising arises for a numb