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Question:
"The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes.
However an enterprise view of the customer is not achieved, either at the operational or at the strategic level. There are many challenges that must be addressed in moving to a true electronic customer relationship management (eCRM)." In light of the above statement, state the major challenges facing a customer centric organization.
What is strategic control in MIVE? Strategic control: The balance of efficiency control is strategic control. This weighs the overall and long-term marketing plan in visi
considering the concept of product life cycle, where would you put video games in their life cycle?
You have been tasked by a Salesforce Training firm to produce an article for their newsletter. The article is to be written as part of a special issue for trainee sales people. The
Define marketing mix
Should video game companies continue to alter their products to include other functions, such as e-mail
What are Industrial Goods? Industrial Goods: Industrial goods are divided in five categories further. These goods are not directly utilized by consumers: installations, a
Sales promotion: Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two diffe
What are the scopes of Marketing Research? Scope of Marketing Research: Marketing research covers various aspects of marketing of goods, services and concepts. There are
What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi
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