Provide a description of the macroeconomic environment in which the business operates noting:
a) The overall 'stability' of the political system/government of the country in which the business operates.
b) The general level of inflation, unemployment and 'average' interest rate of the country in which the business is physically located (and also the countries in which most customers live if different from the location of the firm). Also discuss any recent changes in those variables. Does the economy seem to be in a recession, boom or otherwise?.
c) If 'your' business exports its products to other countries, provide some information about the (currency) exchange rate, discussing its current level, and recent changes in it.
Use the above information to comment on whether or not the overall macroeconomic conditions faced by the firm are likely to become more or less favourable over the coming years. In this section you should consider such things as: