WHAT IS M-COMMERCE?
M-commerce or mobile commerce is the buying and selling of services and goods through wireless technology- i.e. handheld devices such as and personal digital assistants (PDAs) and cellular telephones. Japan is seen as a global leader in m-commerce.
As content delivery over wireless devices becomes scalable, faster, more secure, some believe that m-commerce will better wire line e-commerce as the technique of choice for digital commerce transactions. This may well be true for the Asia-Pacific where there are more mobile phone users than there are Internet users.
Industries affected by m-commerce include:
Forrester Research predicts US$3.4 billion sales closed using PDA and cell phones by 2005 (See Table).
Table :Forrester's M-Commerce Sales Predictions, 2001-2005