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Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
Explain about the product assortment in briefly. “A product mix (also termed as product assortment) is the set of all products and items which a particular sellers offers for s
1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t
Defffinition of concepts of marketing
Describe the role for marketing communications It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communic
What are the marketing communications programmes Contexts aren't independent or isolated sets of easily identifiable circumstances, however are interrelated and overlapping cir
# what are the uncontollable variables you think may affect the segment of your camera
Answer for a caselet
Student ID: Name: Subject : Marketing Management Assignment 2 Date of Submission :
various approches followed by FMCG companies in test marketing
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