Literature study, Marketing Research

Literature Study

i) Overview of the organization: First paragraph in this chapter contains the areas of related literature reviewed and outline of the presentation of this literature review.

Usually in the organization of the report the review of the studies from broader areas are presented first and specific areas later.

ii) The description of related research reviewed includes design analysis and findings of the study in brief. Emphasis is put on what areas are already explored and what is yet to be studied. Presentation should also discuss the areas that are relevant to the present study vis-a-vis the problem presented in the study, the research design, instruments used in the study, theory concepts, analysis and its
relationship with the present study or problem.

iii) Acknowledge all sources of literature using accepted form of presentation.

iv) Literature reviewed mostly includes research materials and research studies. The non-research literature, if included are mostly theories and principles.

v) Summary of the literature reviewed is presented in the last paragraph of the practical on Review of Literature.

Posted Date: 10/29/2012 1:13:19 AM | Location : United States







Related Discussions:- Literature study, Assignment Help, Ask Question on Literature study, Get Answer, Expert's Help, Literature study Discussions

Write discussion on Literature study
Your posts are moderated
Related Questions
Q. Explain the Nature of consumer behaviour? Consumer behaviour is dynamic The perceptions, feelings, thinking and actions of the customer and the society at large keep ch

Services Policy : When Indian firms render services to foreign parties, they would be exposed to payment risks similar to those involved in export of goods. Services Policy offers

MEANING OF CREDIT RISK : Competition In foreign markets is keener than in the domestic market. Overseas customers are sought after by exporter from many countries. Competition is

Export of Jewellery, Indian Currency, Foreign Exchange, Securities, etc. Taking out of personal Jewellery from India by travellers is regulated under the Baggage Rules fram

Exclusion Clauses : Notwithstanding the vast range of perils covered under the contract of cargo insurance, insurance cover is not provided against a number of perils and losses.

Duty Entitlement Pass Book : Under the Duty Entitlement Pass Book scheme, an exporter shall be eligible to claim credit as a specified percentage of FOB value made in freely conve

Q. Marketer role to influence consumer behaviour ? Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to r

Marketing research: Meaning & definition for the research: research in the common parlance refers to the research for knowledge. One can also define research as a scientific

Write a brief note on report presentation. Answer Presentation has become an integral part of most marketing research projects. Most managers are finding it hard to read e

Commercial Dimension : From the point of view of an exporter, a transaction is complete as soon as the importer either pays for the bill of exchange on its presentation or he unde