Literature study, Marketing Research

Assignment Help:

Literature Study

i) Overview of the organization: First paragraph in this chapter contains the areas of related literature reviewed and outline of the presentation of this literature review.

Usually in the organization of the report the review of the studies from broader areas are presented first and specific areas later.

ii) The description of related research reviewed includes design analysis and findings of the study in brief. Emphasis is put on what areas are already explored and what is yet to be studied. Presentation should also discuss the areas that are relevant to the present study vis-a-vis the problem presented in the study, the research design, instruments used in the study, theory concepts, analysis and its
relationship with the present study or problem.

iii) Acknowledge all sources of literature using accepted form of presentation.

iv) Literature reviewed mostly includes research materials and research studies. The non-research literature, if included are mostly theories and principles.

v) Summary of the literature reviewed is presented in the last paragraph of the practical on Review of Literature.


Related Discussions:- Literature study

Role of culture in international marketing, Problem 1 Define internatio...

Problem 1 Define international marketing. Explain the need and significance of international marketing. Meaning Need Significance   Problem 2 Why shou

Export of passenger baggager, Export of Passenger Baggage: Bonafide person...

Export of Passenger Baggage: Bonafide personal baggage may be exported along with the passenger. It may also be exported within one year before or after the Passenger's departure

How consumer behaviour is effected by beliefs, Q. How consumer behaviour is...

Q. How consumer behaviour is effected by Beliefs? The initial component is beliefs . A consumer may perhaps hold both positive beliefs toward an object (example coffee tastes

Non response error, Non Response Error: It is almost impossible to obtain d...

Non Response Error: It is almost impossible to obtain data from each and every respondent covered in the same. There are always some respondents who refuse to give any information.

Conducting business in global marketing, how do sociocultural, economic, le...

how do sociocultural, economic, legal and environment forces factor into conducting business in global marketing?

Explain the applied and fundamental research, Explain the Applied and Funda...

Explain the Applied and Fundamental Research Research can either be fundamental or applied. Applied research aims at finding a solution for an immediate problem facing an indus

Marketing segment, How might this medical group tailor its marketing mix to...

How might this medical group tailor its marketing mix to appeal to this segment?

Rephrasing the research problem, Rephrasing the Research Problem: Finally t...

Rephrasing the Research Problem: Finally the researcher must sit to rephrase the research problem into a working proposition. Once the nature of the problem has been clearly unders

Surveying the available literature, Surveying the Available Literature: All...

Surveying the Available Literature: All available literature concerning the problem at hand must necessarily be surveyed and examined before a definition of the research problem is

What do you mean by public relations, Problem 1 While developing an adv...

Problem 1 While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement. Hierarchy of effects theory Means end theor

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd