Literature study, Marketing Research

Literature Study

i) Overview of the organization: First paragraph in this chapter contains the areas of related literature reviewed and outline of the presentation of this literature review.

Usually in the organization of the report the review of the studies from broader areas are presented first and specific areas later.

ii) The description of related research reviewed includes design analysis and findings of the study in brief. Emphasis is put on what areas are already explored and what is yet to be studied. Presentation should also discuss the areas that are relevant to the present study vis-a-vis the problem presented in the study, the research design, instruments used in the study, theory concepts, analysis and its
relationship with the present study or problem.

iii) Acknowledge all sources of literature using accepted form of presentation.

iv) Literature reviewed mostly includes research materials and research studies. The non-research literature, if included are mostly theories and principles.

v) Summary of the literature reviewed is presented in the last paragraph of the practical on Review of Literature.

Posted Date: 10/29/2012 1:13:19 AM | Location : United States

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