Literature search procedure, Marketing Research

The above table shows that a researcher has to review the various kinds of literature relating to the selected field of study. How can be identify the related materials? This research procedure involves a series of steps. The exact sequence will vary depending upon the subject and the knowledge of the researcher. A general approach is suggested below:

1.Request learned professors librarians or others familiar with the field to suggest relevant references.

2.Find out whether any bibliography already prepared on the subject is available in the library. See the bibliographic index if any maintained in the library.

3. Consult bibliographies in the these on the topic and related topics.

4.See the card catalogues of the library. (I)Author catalogue cards if the authors of books are known: (II) subject catalogue cards to locate the titles and other details of the books on the subject.

5.Examine periodicals monographs reports and conference proceedings and other materials including microfilms available in the library.

6.Consult reference cited in the books and articles already located. Each book or article will be a means for locating additional references.

7.Consult the abstract journal on the subject or abstracts section in the journals relating to the subject.

8. See the book review pages in the daily newspapers and in the journals.

Posted Date: 3/30/2013 4:02:04 AM | Location : United States







Related Discussions:- Literature search procedure, Assignment Help, Ask Question on Literature search procedure, Get Answer, Expert's Help, Literature search procedure Discussions

Write discussion on Literature search procedure
Your posts are moderated
Related Questions
Importer-Exporter Code Numbe r: No export or import shall be made by any person without an Importer-Exporter Code (IEC) number unless specifically exempted. An application for gran

Q. What do you mean by Trait theory? Trait theory is a main departure from the qualitative or subjective approach to personality measurement. It postulates that persons possess

What makes Santro click? "The consumer", says Subbu (Director marketing and soles, Hyundai) He believes that the way to a consumer's mind is thought his heart so all product launch

Specific Voyage Policy : A Voyage Policy covers the risks that may arise during a journey from specific place to another. The terms and conditions of the insurance are set out in


Customs Clearance Stages: There are four stages of customs involvement. These are: 1) Processing of documents at the Customs House i.e. the main office. This stage involves:

Q: How can you explain Information Processing? Ans: A customer can acquire information from several sources: Personal sources- friends, family, neighbours etc C

Problem formulation process mainly consists of studying situation environment hypothetical solutions or actions and choice of most appropriate course of actions. These studies can

Determine the primary editing problem One of the primary editing problem concerns with faking of an interview. Such fake interviews are difficult to spot till they come to edit

what recommendations would you make to Costco top executives regarding how best to sustain the company''s growth and improve its financial performanc?