Literature search procedure, Marketing Research

The above table shows that a researcher has to review the various kinds of literature relating to the selected field of study. How can be identify the related materials? This research procedure involves a series of steps. The exact sequence will vary depending upon the subject and the knowledge of the researcher. A general approach is suggested below:

1.Request learned professors librarians or others familiar with the field to suggest relevant references.

2.Find out whether any bibliography already prepared on the subject is available in the library. See the bibliographic index if any maintained in the library.

3. Consult bibliographies in the these on the topic and related topics.

4.See the card catalogues of the library. (I)Author catalogue cards if the authors of books are known: (II) subject catalogue cards to locate the titles and other details of the books on the subject.

5.Examine periodicals monographs reports and conference proceedings and other materials including microfilms available in the library.

6.Consult reference cited in the books and articles already located. Each book or article will be a means for locating additional references.

7.Consult the abstract journal on the subject or abstracts section in the journals relating to the subject.

8. See the book review pages in the daily newspapers and in the journals.

Posted Date: 3/30/2013 4:02:04 AM | Location : United States







Related Discussions:- Literature search procedure, Assignment Help, Ask Question on Literature search procedure, Get Answer, Expert's Help, Literature search procedure Discussions

Write discussion on Literature search procedure
Your posts are moderated
Related Questions
This error occurs on account of interview influence in conducting an interview or wrong recording by him. By putting emphasis on a certain word or phrase in a questionnaire intervi

Explain a production procesq

Q. Areas of operation in industrial buying? The initiation stage: This is a phase in which a problem or a need is recognised by the organisation. For instance as a result of

Ask qrand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers? Justify your answe

Q. Maslow's need hierarchy theory ? >>The ultimate state in the hierarchy is hard to achieve. Certain requirements can be placed in different areas >>Of the hierarchy example

what are the significant factors that have led to the success of shoppers’ stop

Exclusion Clauses : Notwithstanding the vast range of perils covered under the contract of cargo insurance, insurance cover is not provided against a number of perils and losses.

OBJECTIVES After studying this Unit, you should be able to: 1.  Explain stages involved in export cargo shipment 2.  Discuss the policy for Central Excise Rebate on expor

Trans-European Plastics (TEP) is one of Europe's largest manufacturers of plastic household items. Its French factory makes a range of over 500 products that are sold to wholesaler

The review of literature is not mere reading for sake it is also not a causal reading like reading of a story or novel. It is focused and directed towards specific purposes. It is