In order to enhance sales from their present annual $35 million, ABC Company, a retailer, is considering more liberal credit standards. Presently, the firm has an average collection period of 30 days. It believes that with increasingly liberal credit standards, the following will result: Credit Policy A B C DEnhance in sales from previous level (in millions) $6.5 $4.8 $2.6 $1.8 Average collection period for incremental sales (days) 45 60 90 150Bad-Debt losses on incremental sales 3% 4% 6% 9%
The prices of its products average $30 per unit, and variable costs average $26 per unit. If the company has a before-tax opportunity cost of 20%, which credit policy should be pursued?