Key challenges for a domestic company, Marketing Management

Key challenges for a Domestic Company for Sustainability in Market -

 

  • Competitive pressure of global players: With the advent of open economy policy, the country has been seeing lot of global players taking interest in Indian economy.

 

  • Sustained Growth of Industry: The prospect of automation and control industry depends on the economic prosperity and future outlook for the country.

 

  • Vulnerability in export business due to small customer base: Export contributes around 26% of company's total revenue (Rs 80 crore export). As per company sources, around 75-80% of the export income is derived from outsourcing business from Honeywell. Dependence on single party makes the company vulnerable.

 

  • Lack of world class standard in security & fire: Globally Building Solution's share is around 62% of the total automation & control industry. In India, Industrial Solution is main constituent (46%). With economic progress, BS will be growing faster than IS. Security and Fire forms a major part in BS. In current Indian scenario, this segment is highly unorganized and and lacks world class standard. The unorganised sector takes advantage of lack of standards and floods market with inferior and cheaper products and thus hampering the growth of organised sector.
Posted Date: 7/25/2012 7:05:33 AM | Location : United States







Related Discussions:- Key challenges for a domestic company, Assignment Help, Ask Question on Key challenges for a domestic company, Get Answer, Expert's Help, Key challenges for a domestic company Discussions

Write discussion on Key challenges for a domestic company
Your posts are moderated
Related Questions

What are the scopes of Marketing Research? Scope of Marketing Research: Marketing research covers various aspects of marketing of goods, services and concepts. There are

i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?

Q. Show the Characteristics of Distribution Channels? Characteristics of Distribution Channels: Distribution channels are able to be classified on the basis of geographical d

why we need to study promotion in marketing?

Marketing Management, Marketing ManagementDoes marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless.

process of disigning distribution channel

Question 1: (a) Critically evaluate the role of an agile network in building relationships with customers. (b) Briefly outline the six markets relationship framework.

Question 1: (a) Using examples, differentiate between the terms "micro? marketing environment and "macro" marketing environment? (b) Moutinho (2000) argues that the PESTLE f

The cost data of Rooney plc is as follows: -  Variable cost : Rs 1,800.  Selling Price : Rs 3,500.  Fixed Selling and Distribution cost : Rs 1,700,000 per annum