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what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
The percent of sales one product earns in relation to total market sales for all products in that category.
New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette
cost plus pricing
.EVOLVING VIEWS OF MARKETING ROLE IN A COMPANY
Explain about the push strategy in briefly. A pushstrategy comprises convincing trade intermediary channel members to “ push ” the product during the distribution channels to t
Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c
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Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
How should Shoppers? Stop develop its demand forecasts?
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