Of late, corporate sectors have realized that pollution control has greater benefits in achieving overall development of a firm in the form global recognition in terms of marketing opportunities, better profits, and increased production due to smooth functioning of the units. As a result, several leading corporate firms throughout the globe have started the process of self-regulation in meeting the environmental standards on their own without the compulsion of the regulatory bodies. In fact, this has become more popular in developing countries in order to achieve the global recognition for marketing strategies. The process has got identified with the IS0 certification in the form of ISO: 1400 1. If an industry is holding the ISO- 1400 1 certificate it has all the characteristics of global competence in the environmental standards.
The firms have an incentive to obtain ISO-14001 certificate, as it provides a firm with greater access to international market. This certification is issued by the global organization called the International Organization for Standardization (ISO), the world's largest developer of quality standards on various aspects of production and service. This certification involves sophisticated elaborate process in order to meet the international standards. However, it is purely a voluntary one.