Investigate the planning principles or marketing strategy, Marketing Research

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Investigate the planning principles and range of tools and techniques involved in developing a general or marketing strategy

(a) Select an organisation to use as a case study or example when completing this assignment where this is indicated or appropriate.  

This organisation may be in any business or private sector or country. Clearly provide your academic reasons for choosing this organisation

(b) Are there any theories, principles and/or practices that underlie strategic planning? 

(c) Provide in outline form a framework to enable your organisation to develop its strategy in general terms

(d) Describe and critically evaluate a range of tools, techniques and models that could be used to develop a marketing plan


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