Investigate the planning principles or marketing strategy, Marketing Research

Investigate the planning principles and range of tools and techniques involved in developing a general or marketing strategy

(a) Select an organisation to use as a case study or example when completing this assignment where this is indicated or appropriate.  

This organisation may be in any business or private sector or country. Clearly provide your academic reasons for choosing this organisation

(b) Are there any theories, principles and/or practices that underlie strategic planning? 

(c) Provide in outline form a framework to enable your organisation to develop its strategy in general terms

(d) Describe and critically evaluate a range of tools, techniques and models that could be used to develop a marketing plan

Posted Date: 2/23/2013 6:26:01 AM | Location : United States







Related Discussions:- Investigate the planning principles or marketing strategy, Assignment Help, Ask Question on Investigate the planning principles or marketing strategy, Get Answer, Expert's Help, Investigate the planning principles or marketing strategy Discussions

Write discussion on Investigate the planning principles or marketing strategy
Your posts are moderated
Related Questions
Explain in details the process of marketing research. Answer Most marketing research involves attaining information from marketplace indirectly or directly and hence the

Q. Several factors of cultures to adopt new products? Cultures are likely to adopt new products more quickly than others based on several factors: Modernity : The degree to

what will be the reaction of a buyer about this price changes?

Explain a production procesq

Compliance with Laws: Every exporter or importer shall comply with the provisions of the Foreign Trade (Development and Regulation) Act, 1992. They will comply with the provisions

Q. Explain Psychoanalytical model of consumer behaviour? This model is on the basis of work of psychologists who were concerned with personality. They were of the outlook that

INTRODUCTION : In a developing country like India, trade policy is one of the many economic instruments which is used to suit the requirements of economic growth. The twin objecti

What is Sprite''s product life cycle stage?

what are the duties and rights or obligations of the leasor and lessee and case studies to conflicts on either of the two and how they have been resolved

Services Policy : When Indian firms render services to foreign parties, they would be exposed to payment risks similar to those involved in export of goods. Services Policy offers