Introduction to sales promotion, Marketing Management

Sales promotion:

Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two different words and sales promotion is the combination of these two words. Sales promotion is another important component of the marketing communications mix. It is essentially a direct and immediate inducement. It adds extra value to the product and hence promots. The dealer or consumer to buy the product. Thus, sales promotion methods aim to capture the market and increase the sales volume. It is an important instrument in the marketing to lubricate the marketing efforts. Now a day's sales promotion is a necessary tool to boost sales. In the broader sence, it is not expenditure; it is an investment, as it pays rich returns. It aims in the creating demand. It is right to say that the sales promotion moves the product. A manufacturer must make the customers to know the product and he influence them to buy that product.

According to the J. Stanton, "sales promotion is an exercise in information, persuasion and influence".

According to the American marketing association, "these marketing acivities, other than personal selling, advertising and publicity that stimulate consumer purchasing and dealer effectiveness such as display shows and exhibits, and various non - recurrent selling efforts not in the ordinary routinwe".

According to the P. Kotler, "promotion encompasses all the tools in the marketing mix whose major role is persuasive communication".

Posted Date: 9/19/2012 8:34:54 AM | Location : United States







Related Discussions:- Introduction to sales promotion, Assignment Help, Ask Question on Introduction to sales promotion, Get Answer, Expert's Help, Introduction to sales promotion Discussions

Write discussion on Introduction to sales promotion
Your posts are moderated
Related Questions
create a problem tat deals with transportation between five towns or cities represent it with a graph and a matrix, cube the matrix and interpret the resulting matrix, then explain

The Nosmell Nutrient Compnay has placed an order for the coming month for 500 tons of nitrate, 800 tons of phosphate, and 1,200 tons of potash. The company blends these ingredients

Define international marketing and furnish its features.

Inflation The overall and general increment in price level for goods and services in a particular economy. Inflation can be viewed by a raise in the general cost of living or a


INTRODUCTION ? CUSTOMER NEED & SATISFACTION LEVEL?

Increase in Non commercial Ads: - These days a variety of non commercial ads are issued by government departments Social organizations for general public. For instance ad on awaren

how a person make a decision before puchase a car and effect the decision making proces

Political Environment: Economic environment is a by- product of the political environment, as economic and industrial policies followed by a nation very much depends on its

Determine in brief about Marketing communications Marketing communications are a management process through which an organisation engages with its numerous audiences. By under