Introduction to promotion, Marketing Management

Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consumers towards their products and services. Consumers are informed and reminded about the products and are requested and persuaded to purchase their products. Such communication may be made either along the product or well in advance of the introduction of product into the market.

According to Philip Kotler, "promotion compasses all the tools in the marketing mix whose major role is persuasive communications".

According to Stanton,"promotion includes advertising personal selling sales promotion and other selling tools". Thus promotion includes every activity which inspires people to buy the goods and services of the company.

Posted Date: 9/19/2012 9:08:29 AM | Location : United States







Related Discussions:- Introduction to promotion, Assignment Help, Ask Question on Introduction to promotion, Get Answer, Expert's Help, Introduction to promotion Discussions

Write discussion on Introduction to promotion
Your posts are moderated
Related Questions
Discuss about the product line simplification. In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoni

consumer profile of typical buyer of rayban

Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder

Answer for a caselet

Give a brief overview about Advertising. Meaning of Advertising: “Any paid type of non-personal presentation and promotion of concepts, services or goods by an identified


How is forecast sale in marketing research? Forecast Sale in Marketing Research: Marketing research assists in marketing planning and sales forecasting. The researchers c

Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem

Question 1: The PEST framework which prompts companies to consider Political, Economic, Social and Technological factors - a rather broad bush form of analysis - is scarcely ad

what are the core marketing concepts?