Introduction to marketing management, Marketing Management

Marketing management:

Meaning and definition: marketing management is a compound word "marketing plus management'. Marketing is the total system of the business activities while management is the art of getting done in a coordinated and harmonious way. Management may be regarded as an of getting things done through and with the people towards the attainment of the objectives of the firms. Marketing management is a branch of the total management and is concerned with the direction of those activities towards the attainment of marketing goals, satisfaction of customer's needs, increase in the sales volume, and increase in the organization profits. All activities directed towards attainment of these marketing goals may be characterized as marketing management.

According to the Philip Kotler, "Marketing management is the process of planning and executing the conception, pricing and promotion and distribution of the goods, services and ideas to create exchange with target groups that satisfy customer and organizational objectives".

According to the American marketing association: "Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of the ideas, goods and service to create exchanges that individual and organization objectives.

According to the Cundiff and Still "Market management as a branch of broad area of the management". Marketing management is concerned with the direction of purposeful activities towards the attainment of marketing goals. There are three kinds of goals:

1.      Satisfaction of the customer's needs.

2.      Increase in the sales volume and

3.      Increase in organizational profits.

All these three goals are interrelated.

Thus, marketing management is a functional area of the business management which has to deal with the consumers needs and wants in the first place, followed by promotion and pricing to create specific demand for the goods or services or idea in question, and then flow of the goods or services or ideas to the customer and finally information from the customers about expected satisfaction.

Posted Date: 9/19/2012 3:25:16 AM | Location : United States







Related Discussions:- Introduction to marketing management, Assignment Help, Ask Question on Introduction to marketing management, Get Answer, Expert's Help, Introduction to marketing management Discussions

Write discussion on Introduction to marketing management
Your posts are moderated
Related Questions
Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide

a value change of a company

what are the significant factors that have led to the success of shoppers’ stop

Q. Use of array in assembly language? Let's write a program to add two 5-byte numbers stored in an array. For illustration two numbers in hex can be: Let's also presu


State about the Measurement and evaluation Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume

Question: You have just won a National Best Creative award from Association Advertising Agencies and is being interviewed by a journalist. (a) He asks, according to you a

What is Line Filling in Product Line? Line Filling: A product line can also be length though adding more items into present product range there are a few reasons for li

''Analyze and assess the importance the marketing concept to a marketer in today’s global and competitive environment.’

What is the holistic marketing concept? The Holistic Marketing Concept: An entire set of forces which appeared in the final decade call for new business and marketing practic