Introduction -mis, Marketing Management

INTRODUCTION -MIS

The term Management Information System (MIS) is of relatively recent origin and is widely adopted following  the accelerated use of computers in the early 1960's. The Management Information System to business what is the nervous system is to the human body. It is described as "informational blood stream" of an organisation. It encompasses a  wide range of subject  matters like  management theory, communication theory, human processing of data and information technology. Often the concept  of Management Information  System is splintered  and confused by' touting new ideas like decision support system, management reporting system, office information system,transaction processing systems, office automation, information resource  management and database management system as replacements for Management Information System. However, a brood interpretation of the concept of Management Information System includes all the above. 

Management Information System has something  significantly to do with two important management functions (or elements of management) studied in Unit 1, namely, planning and controlling. The basis for Management Information System is that computers, in addition to data processing, can serve as fine tools to improve the planning and control of operations by providing better information for decision making. As library and information professionals, we provide information support for research, education, planning, business, decision making and so on and so forth. By and large, libraries are providing information from public domain published information and to a limited extend public domain semi-published information. The critical requirements in a decision making situation in business is  the classified and unpublished information as well as the crucial dynamic internally generated information. Each business enterprise will design and maintain its own Management Information System for the purpose and library and information professionals with their techniques and tools can play vital role in this endeavour. However, the purpose of this 'unit is to seek answer to the questions like don't we, as library managers, need Management  Information System for libraries and information centres for decision making and efficient functioning? The answer is definitely yes and let us look into various aspects of Management Information System for library and information centres. 

Library managers must have information concerning each aspect of their operations, functions and services. As a processor of information,a manager should collect, store, process, retrieve and utilise information required for decision making. Keeping abreast with all his requirements of information (both internal and external) in this ever expanding and complex library and information situation is beyond the capacity of individual library managers. As such a system  has to be planned, designed and evolved to take care of this crucial information requirement of information people.   

Posted Date: 11/5/2012 5:55:42 AM | Location : United States







Related Discussions:- Introduction -mis, Assignment Help, Ask Question on Introduction -mis, Get Answer, Expert's Help, Introduction -mis Discussions

Write discussion on Introduction -mis
Your posts are moderated
Related Questions
Determine the uses of marketing communications in business Organisations are all well-known brand-names however there are hundreds of thousands of smaller organisations which

Advantages of the advertising: 1.       It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to

market testing

Question 1: (a) Using an example of your choice within the tourism or hospitality sector, explain the function where a firm uses only a "direct marketing" channel for marketing

What is Place Utility in marketing? Place Utility: This utility is given when a marketer gives the product at locations preferred through the all customers. Domino’s pizza

Introduction to pricing decision: Pricing is a very critical decision in the marketing management. The main objective of the firm, that is, to earn a profit very much depend

What are the differences between Marketing Research and Marketing Information System? Basics points of differentiates in between Marketing Research and Marketing Information Sy

A market development stage is the one that refers to the attempt needed to recognize a latent market (i.e., organizations that share a like need or want for something that does no

Characteristics of the sales promotion: 1.       Sales promotion does not include advertisement, personal selling and publicity. 2.       Sales promotion activities are

What is the physical evidence of tea business?