Interviewer bias, Marketing Research

This error occurs on account of interview influence in conducting an interview or wrong recording by him. By putting emphasis on a certain word or phrase in a questionnaire interviewers can influence respondents to answer in a particular way. Interviewer sometimes even report to filing up questionnaire without contacting the respondents.

Posted Date: 3/30/2013 3:35:15 AM | Location : United States

Related Discussions:- Interviewer bias, Assignment Help, Ask Question on Interviewer bias, Get Answer, Expert's Help, Interviewer bias Discussions

Write discussion on Interviewer bias
Your posts are moderated
Related Questions
Currency Options : As you have learnt the forward contract protects the interest of the holder against the risk of adverse movements in exchange rates. At the same time, the contr

Income-Tax Exemption: In order to promote exports, tax incentives are granted under the Income-Tax Act. The major incentives are : 1) All export profits derived from export of

Examine a range of general or marketing strategy options (a) Discuss a variety of general and marketing strategic options which are available to your organisation and evaluate t

Q: How can you explain Information Processing? Ans: A customer can acquire information from several sources: Personal sources- friends, family, neighbours etc C

Justify problem identification and problem-solving research in details. Are these two categories of researches related? Answer Problem identification research is undertak

STAGES OF SHIPMENT : For effecting shipment from ports in India, the exporter, generally through his clearing and forwarding agent, has to comply with procedural formalities of th

Q. Explain the Nature of consumer behaviour? Consumer behaviour is dynamic The perceptions, feelings, thinking and actions of the customer and the society at large keep ch

Question: You are a newly installed marketing manager in a company selling products in the business-to-business sector in Mauritius. Currently, the company only has a limited

Explain about the data editing Usual first step in data preparation is to edit raw data collected through questionnaire. Editing detects errors and omissions, corrects them wh

how to market a product