Influence of environment in marketing, Marketing Management

Influence of environment:

1.       Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the organization. A business opportunity may arrive due to changes in the tax structure, natural or climatic changes, changes in the competitions product designs change in some regulation, etc.

2.       Threat: some event in an environment may create situations where the profit margin of a company may be reduced or its very existence may be threatened. Emergence of stiff competition, due to new products and design, brain drain of the technical expertise due to lucrative offers from competitions, etc, are some of the examples of threats.

3.       Strength: certain companies have internet strengths that they build over the year viz. Research and development based information, trained manpower, distribution network, widespread infrastructure etc. which enable them to be highly competitive and to create a niche for the company in a highly competitive environment due to these core competencies.

4.       Weakness: some companies have inherent weaknesses, limitations or constraints, which prove to be strategically disadvantages. Some companies may depend solely on a single source for raw material or they may be doing only seasonal business and if a season is not favourable; their profits run into rough weather. 

Posted Date: 9/19/2012 3:57:28 AM | Location : United States







Related Discussions:- Influence of environment in marketing, Assignment Help, Ask Question on Influence of environment in marketing, Get Answer, Expert's Help, Influence of environment in marketing Discussions

Write discussion on Influence of environment in marketing
Your posts are moderated
Related Questions
Program: Add two five-byte numbers using arrays ; ALGORITHM: ;           Make count = LEN ;           Clear the carry flag ;           Load address of NUM1 ;

Channels of distribution Meaning and definition: a major focus of channels of distribution is delivery. It is only through distribution that public and private goods and serv


Product Lifecycle The key terms include: 1. Product Class.    At the most generic stage, this phrase refers to all products from all competing producers that serve the

the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..

Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product

What is Personal Selling Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, f

Question: (a) Considering the Three Era model, differentiate between data processing (DP), management information systems (MIS) and strategic information systems (SIS). (b)

Question 1: (a) Describe the main stages in the buying decision process that customers typically go through, and explain the relevance of this process to a company marketing

Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many