The purpose of this assessment is for each student to be able to accurately identify a business issue, undertake quality research to uncover both external and internal influences in relation to this issue and then concisely develop a resolution for this issue.
Feedback from the Business Proposal should be considered when developing this report as it is expected that the strategy recommended in this earlier document will be translated into the final report. Whilst many items in the proposal are expected to be discussed in the final report, students may find themselves discarding others due to further insights being uncovered as their research and analysis continues. If this is the case, the report must include reasons why/why not any items were not progressed through to the final plan.
Marketing students must apply marketing strategy(ies) to their business report, whilst international business students should focus on more generalized business plans. The tools provided in the textbook are applicable for both streams of learning.
The final report should contain (but is not limited to) the following components:
1. Background Information
2. Business Topic
3. Situation & Market Analysis
4. Solution Generation and Evaluation
5. Findings and Recommendations
IMPORTANT INFORMATION: Given the word limit of this assessment, it is recommended that students do not spend too much time explaining the history of their selected topic. Emphasis should be placed on evidence of planning and application of the business tools provided
HINT: To pass this assessment you will need to be able to demonstrate an ability to search for and use a wide range of literature. Reports that only make reference to your textbook, will not be deemed adequate.
Likewise, only one type of literature will also limit possible marks (e.g. only academic literature or only one type of industry journal).
IMPORTANT INFORMATION: This assessment is due during Week 10 and must be handed in by 6.00pm at the SGSM Client Services Office unless alternative arrangements have been made.
In the interests of being fair to all students, late assignments will be penalised by 10% per day unless you have applied for special consideration, and that application is considered acceptable. Applications for extensions must be made before the submission date, and will only be granted in exceptional circumstances.