Implementation of the waste-to-energy recycling plant, Marketing Management

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Question 1:

Discuss the advantages and disadvantages of using:

(a) An internal PR department.
(b) Hiring an external PR consultancy service.

Question 2:

You are the newly appointed PR practitioner of a local authority which is planning a waste-to-energy recycling plant. Such a plant recycles garbage into electricity. The plant is planned to be implemented not far from the residential locality. You are required to conduct a PR Research in order to establish the opinion of the community.

Describe the steps of the PR Research you would follow in order to find out the opinion of the community regarding the implementation of the waste-to-energy recycling plant.


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