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Illustrates the export path of entry in direct and indirect way?
As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the home base directly comprises the use of agents, Government, distributors and overseas subsidiaries and indirect comprises the use of trading companies, piggybacking or counter trade and export management companies. Entry through a foreign base comprises licensing, joint ventures, ownership and export processing zones as well as contract manufacture.
Does marketing exisit solely to increase profit?
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What is Line Featuring in Product Line? Line Featuring: In case of durable products marketers at the times choose one or several items to “feature” the concept is to attr
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As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
i need a literature review written by you on a consumer behaviour . Please help I cannot send any email it says error
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