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a) Define "news" and illustrate the concept of "news worthiness" in the field of PR.
b) Describe how PR is distinguished from
i. Advertising ii. Marketing iii. Sales promotion iv. Propaganda
c) An Organising Committee has been set up to celebrate the Chinese Spring Festival on Saturday 18th February 2008 in China Town, Port Louis. A series of Cultural events can be held on that day from 10 a.m. to 1 00 p.m. Because of the event there is going to be an important traffic diversion in the City Centre.
You are the PR Consultant given the task of organising a Press Conference concerning the event.
What important components should you consider in organising the Press Conference?
It is one thing to understand the basic importance of being a media literate individual of knowing its basic elements and necessary skills. It is quite another to live a media lit
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QUESTION 1 (a) Explain the four characteristics of service and discuss the challenges that these characteristics pose to service products. Use relevant examples for each charac
what is prisoner''s dilemma'',of non cooperative game?
Writing a case report analysis on public sector management
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Information Services: Some of the significant information services which have been evolved as a result of developments in communications are: electronic delivery of documents,
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