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(a) ‘Knowledge is more than just an accumulation of bits of information.' Explain this statement in the light of the knowledge pyramid and the different types of knowledge.
(b) Using relevant examples, explain clearly how you would identify the knowledge needs of an organisation.
(a) What is meant by a knowledge strategy and what are the major issues which should be considered in designing such a strategy?
(b) The strategic thrust in developing a KM strategy should be based on better use of existing knowledge rather than one based on knowledge innovation. Discuss.
(c) Describe the RICE Model of developing a strategic knowledge landscape.
Explain about the foreign production in marketing. Foreign production: Moreover exporting, other market entry strategies comprise licensing, joint ventures, participatio
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explain creative selling and its advantages
difference between marketing efficiency and marketing effectiveness
The purchase of the smartphones by the netizens has a psychological or functional motive?
What is the drawback of marketing concept? Marketing Concept: Drawback: This has led to many social and environmental ills as pollution, drug abuse etc.
is this grammatically correct or not?
Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj
On the basis of your analysis of the marketing system discuss likely future developments and the opportunities and threats for existing market players and potential new entrants. I
Roux ski is a company that specializes in the manufacture of ski pants. The senior management accountant has been asked to advise the board of directors on a production and sales p
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