Identify the knowledge needs of an organisation, Marketing Management

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Question 1:

(a) ‘Knowledge is more than just an accumulation of bits of information.' Explain this statement in the light of the knowledge pyramid and the different types of knowledge.

(b) Using relevant examples, explain clearly how you would identify the knowledge needs of an organisation.

Question 2:

(a) What is meant by a knowledge strategy and what are the major issues which should be considered in designing such a strategy?

(b) The strategic thrust in developing a KM strategy should be based on better use of existing knowledge rather than one based on knowledge innovation. Discuss.

(c) Describe the RICE Model of developing a strategic knowledge landscape.


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