Identify a direct marketing campaign, Marketing Management

Assignment Help:

Question 1:

(a). Elaborate using examples, two advantages the internet provides to direct marketers.

(b). Apart from online marketing as a form of direct marketing, describe six other forms marketing which can be used in dealing with consumers.

Question 2:

(i). Explain what you understand by marketing ethics?

(ii). Describe three illegal and three unethical issues related to direct marketing of Horlicks?

(iii). Describe four essential values related to Q(ii).

Question 3:

(i). Identify a direct marketing campaign and describe the steps in its planning.

(ii). What are the steps to be taken in the campaign management mentioned in Q((i)?


Related Discussions:- Identify a direct marketing campaign

How is the human resource environment certainly structured, Describe in det...

Describe in detail that how the Human Resource Environment is certainly structured. The human resource environment is structured along with the given categories, which are illu

Consumers confound marketers, difference between marketing efficiency and m...

difference between marketing efficiency and marketing effectiveness

Produce marketing objectives for mcdonald, Over the past couple of decades,...

Over the past couple of decades, there have been significant changes in the quick service restaurant industry in Mauritius. The fast food landscape is made up of different formats

Patent, It is a legal document which ensuring exclusive rights to a procedu...

It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.

Explain different levels of the term product, Question 1: A room at Mar...

Question 1: A room at Marriott in Vienna, Mc Donald`s French fries, a vacation package in Bali are all products. a) Show with relevant examples the different levels of the t

Steps in mis design, Steps in MIS design: 1.       Define the system: ...

Steps in MIS design: 1.       Define the system: the system for which design is to be made has to be defined; in the terms of elements, the relationship and its boundries. Th

Test marketing, various approaches to test marketing

various approaches to test marketing

Virtual music sheets innovation , VirtualMusicSheet.com Virtual Music S...

VirtualMusicSheet.com Virtual Music Sheet.com innovation is to be documented as a 'business report'. You must clearly explain the purpose, business concept, customer group(s) a

Case let, How are Indian customers visiting Shoppers’ stop any different fr...

How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?

Briefly describe hofstede''s dimensions of national culture, Briefly descri...

Briefly describe Hofstede's dimensions of national culture. Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd