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Question 1:
(a). Elaborate using examples, two advantages the internet provides to direct marketers.
(b). Apart from online marketing as a form of direct marketing, describe six other forms marketing which can be used in dealing with consumers.
Question 2:
(i). Explain what you understand by marketing ethics?
(ii). Describe three illegal and three unethical issues related to direct marketing of Horlicks?
(iii). Describe four essential values related to Q(ii).
Question 3:
(i). Identify a direct marketing campaign and describe the steps in its planning.
(ii). What are the steps to be taken in the campaign management mentioned in Q((i)?
Describe in detail that how the Human Resource Environment is certainly structured. The human resource environment is structured along with the given categories, which are illu
difference between marketing efficiency and marketing effectiveness
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Question 1: A room at Marriott in Vienna, Mc Donald`s French fries, a vacation package in Bali are all products. a) Show with relevant examples the different levels of the t
Steps in MIS design: 1. Define the system: the system for which design is to be made has to be defined; in the terms of elements, the relationship and its boundries. Th
various approaches to test marketing
VirtualMusicSheet.com Virtual Music Sheet.com innovation is to be documented as a 'business report'. You must clearly explain the purpose, business concept, customer group(s) a
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Briefly describe Hofstede's dimensions of national culture. Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM
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