Hr strategies and its application, HR Management

British Airways was formed in 1974 from its predecessors merging. Theses airlines were the former BOAC and BEA. British Airways was known as the 'flag carrier' airline for the UK, meaning it was the national airline and owned by the state. This was the case until 1987 when the airline was privatised.

The airline is still the UK's largest scheduled airline. British Airways handles both passenger and freight business, flying to more than 400 destinations worldwide. Many routes are offered in partnership with other airlines using codeshare arrangements. The airline returned to profit in 2010, the first since 2007, making £157 million pre tax profit.

British Airways has suffered from employee relation problems over the last few years, in particular, a cabin crew dispute which caused disruption in 2010. A company wide volunteer scheme helped keep planes flying.

In 2011, British Airways merged with a Spanish airline 'Iberia'. This meant the creation of a new holding company, International Airlines Group (IAG). The company is registered in Spain but has its head office in London and shares on the London and Spanish stock exchanges. It was anticipated that the merger would produce synergies and therefore reduce costs. A target reduction of £400 million over 5 years was set, some of which would come from reduced labour costs. The merger had implications for training with 9000 BA staff and 4000 Iberia staff to be trained in the new business model.

Task1: Choose four HR strategies that could be implemented by British Airways. Explain each of the strategies and its application to British Airways.

Task2: British Airways merged with Iberia in 2011. Analyse the impact of the merger on strategic HRM at British Airways.

Posted Date: 2/15/2013 1:11:20 AM | Location : United States







Related Discussions:- Hr strategies and its application, Assignment Help, Ask Question on Hr strategies and its application, Get Answer, Expert's Help, Hr strategies and its application Discussions

Write discussion on Hr strategies and its application
Your posts are moderated
Related Questions
Q. Mode of writing of job description? Mode of writing: the job analyst has to write the job description after proper consultations with the worker and the supervisor. The prel

Discuss contributions made by F W Taylor in management of business organizations.

CRITICALLY DISCUSS CONVERGENCE VERSUS DIVERGENCE APPROACH OF IHRM

Question: a) Describe the competitive strategies that can be chosen by multinational corporations. b) Compare and contrast these strategies. Illustrate with relevant example

what is the literature review of Selection?

T ask Interdependence That is the extent in which a task requires people to work interdependently for their successful completion. For example to making a car can be de

Job Rotation Job rotation means the periodic shifting of a worker from one task to the other with same skill requirements. While providing variety (Which can increase motivatio

The purpose of a survey is to obtain standardised, quantifiable information from a defined group of people, usually through use of a questionnaire. Although the questionnaire may b

Some young to middle-aged managers have reported certain problems with older workers. A 40-year-old group manager at a major bank reported feeling uncomfortable when older people i

Question 1: Explain how the following factors can affect Human Resource Management in international markets:- (i) culture; (ii) education-human capital; (iii) the polit