How you will you measure the effectiveness of the ads, Marketing Management

Q. How you will you measure the effectiveness of the ads?

Advertising is a non personal structure of mass communication whose objective is to attract attention to provide information about the product increase in sales brand popularity and improvement in image of the product brand and institution. Advertiser desires measure the effectiveness of advertising to evaluate the worth of spending large amount of money on advertising. It is significant to determine how well the advertising campaign is working and to measure its performance against predetermine advertising objectives. The performance assessment of advertising campaign is known as advertising effectiveness. Advertising objective is able to be sales objective or communication objective. In the estimate process it is estimated that up to what extent advertising campaign has been able to achieve its scale or communication objective. If the advertising be unsuccessful to achieve the desired result the money spent on advertisement will go waste.

Posted Date: 8/2/2013 5:12:30 AM | Location : United States

Related Discussions:- How you will you measure the effectiveness of the ads, Assignment Help, Ask Question on How you will you measure the effectiveness of the ads, Get Answer, Expert's Help, How you will you measure the effectiveness of the ads Discussions

Write discussion on How you will you measure the effectiveness of the ads
Your posts are moderated
Related Questions
Problem 1: Describe the formulation of Sales organization. Explanation of sales Organisation Step 1 - Sales Strategy Step 2 - Marketing Strategy Step 3 - Sale

Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too

Should video game companies continue to alter their products to include other functions, such as e-mail?

various approaches followed by FMCG companies in test marketing

Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport

What is the way to define the customer’s value in marketing? As we can define the customer value like the difference among the values the customer gains by owning and using a p

1.  What kind of sales force model do you think will work best for your new product/service, and why? 2.  How will your salespeople be compensated, and how might you organize th

Discuss about the Holistic Marketing approach of marketing. The Holistic concept is depends on the design, implementation and development of marketing activities, processes and

What pricing strategy would you suggest to a small - Scale Industry Products

Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors: