How you will you measure the effectiveness of the ads, Marketing Management

Q. How you will you measure the effectiveness of the ads?

Advertising is a non personal structure of mass communication whose objective is to attract attention to provide information about the product increase in sales brand popularity and improvement in image of the product brand and institution. Advertiser desires measure the effectiveness of advertising to evaluate the worth of spending large amount of money on advertising. It is significant to determine how well the advertising campaign is working and to measure its performance against predetermine advertising objectives. The performance assessment of advertising campaign is known as advertising effectiveness. Advertising objective is able to be sales objective or communication objective. In the estimate process it is estimated that up to what extent advertising campaign has been able to achieve its scale or communication objective. If the advertising be unsuccessful to achieve the desired result the money spent on advertisement will go waste.

Posted Date: 8/2/2013 5:12:30 AM | Location : United States







Related Discussions:- How you will you measure the effectiveness of the ads, Assignment Help, Ask Question on How you will you measure the effectiveness of the ads, Get Answer, Expert's Help, How you will you measure the effectiveness of the ads Discussions

Write discussion on How you will you measure the effectiveness of the ads
Your posts are moderated
Related Questions
You work as a Field Sales Representative for a telecommunications services company named Clear Communications. The Managing Director (MD) needs to appoint someone for the post of F



Objectives/Learning Outcomes The module coursework assessment is designed to enable you to partially demonstrate the learning outcomes required for the successful completion of

Market targeting: market segmentation reveals the firm's market segment opportunities. The firm now has to evaluate the various segments and decide how many and which ones to targ

1) What are the stages described in the model of the entrepreneurial process? What are the factors that give birth to a new enterprise and influence how it develops from an idea to

Hi there. I want to make an assignment and want to know the prices.? please

did the management take a correct decision in rohit''s case

What are the requirements to make finished goods for consumers? All needs to make finished goods for consumers are as given below: i. Installations: For producing any prod

(a)   Since APPL and MSFT account for the entire large cap technology component of S&P 500 and their proportion of index is based on their weights, this large cap technology sector