How you will you measure the effectiveness of the ads, Marketing Management

Q. How you will you measure the effectiveness of the ads?

Advertising is a non personal structure of mass communication whose objective is to attract attention to provide information about the product increase in sales brand popularity and improvement in image of the product brand and institution. Advertiser desires measure the effectiveness of advertising to evaluate the worth of spending large amount of money on advertising. It is significant to determine how well the advertising campaign is working and to measure its performance against predetermine advertising objectives. The performance assessment of advertising campaign is known as advertising effectiveness. Advertising objective is able to be sales objective or communication objective. In the estimate process it is estimated that up to what extent advertising campaign has been able to achieve its scale or communication objective. If the advertising be unsuccessful to achieve the desired result the money spent on advertisement will go waste.

Posted Date: 8/2/2013 5:12:30 AM | Location : United States

Related Discussions:- How you will you measure the effectiveness of the ads, Assignment Help, Ask Question on How you will you measure the effectiveness of the ads, Get Answer, Expert's Help, How you will you measure the effectiveness of the ads Discussions

Write discussion on How you will you measure the effectiveness of the ads
Your posts are moderated
Related Questions
Question 1: Explain why purchasing is an important aspect of Food and Beverages Management and Control. What are the purchasing procedures and how are they implemented? Qu

Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise

Store merchandising Store merchandising can be a complicated subject and various bulky books have been devoted to it. Simply, the term merchandising in the context of Store Mer

The sum of the digits of a certain two digit number is 7. Reversing it''s digits increases the number by 9. What is the number ? I Know the number is 34, but I have to show my work

Objectives/Learning Outcomes The module coursework assessment is designed to enable you to partially demonstrate the learning outcomes required for the successful completion of

Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem

1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.

DEVELOP an appropriate organisational context of the project

Briefly describe Hofstede's dimensions of national culture. Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM

Question 1: Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour. Question 2: For any organization of your choice,