How will the manufacturers achieve customer loyalty, Marketing Management

Assignment Help:

The motor car retail industry is one that is always facing numerous challenges. For car dealer businesses to survive, they must clearly demonstrate to consumers that they represent the best possible channel for the acquisition and maintenance of consumers' motoring needs. They must also demonstrate to manufacturers that they are the best route for them to sell their cars.

The consumption of motoring is delivered by the interaction between the following three main players:

- Consumers have a demand for mobility, at a cost which maximizes value in their perception.

- Manufacturers wish to generate shareholder value by designing, producing and marketing new cars. Greater customer loyalty is also a goal that manufacturers seek.

- Dealers wish to generate value by being the distribution channel for new cars between manufacturers in one location to consumers in another location.

(a) What aspects of a firm's relationships is illustrated in the example above? What other relationships should the firms at the manufacturers and dealers level consider?

(b) How will the manufacturers "achieve customer loyalty"?

(c) How will the dealers "generate value" in this chain?


Related Discussions:- How will the manufacturers achieve customer loyalty

Agencies working for competitors, Advertiser must avoid giving his advertis...

Advertiser must avoid giving his advertising work that agency that handles the advertising work of his competitor. For the reason that in that case ad agency mayn't be in a positio

Product mix strategies, Product mix strategies: A  company has severa...

Product mix strategies: A  company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe

What do you mean by business to consumer in e-commerce, What do you mean by...

What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t

Promotion mix, Factors which influence type of promotional strategies used ...

Factors which influence type of promotional strategies used by universities to increase enrolment

Idea generation - new product development process, New Product development ...

New Product development Process Idea Generation In the new-product development procedure, the first step is idea generation, which is the systematic discovery for new p

Market segmentation, Market Segmentation This provides to the procedure...

Market Segmentation This provides to the procedure of breaking the mass market up into discernible subgroups, where each subgroup has obvious demographic and another identifiab

Why packaging?, Reason for the growth of packaging: 1.       Self serv...

Reason for the growth of packaging: 1.       Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000

How is modified rebury purchase affected in buying decision, How is modifie...

How is modified rebury purchase affected in buying decision? A modified rebury purchase: This is a type of buying situation in that the buyer wants to change prices delivery r

Pricing, what are the factor that should be considered while setting pricin...

what are the factor that should be considered while setting pricing policyn..

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd