How to be market leader in an industry?, Operation Management

If a company needs to maintain market position as a leader in its segment and to increase the same in future, the company is carrying out few initiatives like

  • Innovation activities for new products. In technology front, the company has set up R&D facility with a dedicated team of 30 engineers, which would help in the new product initiative.
  • Investment of around Rs. 5-6 crore p.a. on IT applications to improve operations. This same has been outsourced to TCS.
  • Use of six sigma and digitization for operational excellence.
  • As part of enhancing customer relation management, call centre and online connectivity has been launched.

 

 

Posted Date: 7/25/2012 7:22:55 AM | Location : United States







Related Discussions:- How to be market leader in an industry?, Assignment Help, Ask Question on How to be market leader in an industry?, Get Answer, Expert's Help, How to be market leader in an industry? Discussions

Write discussion on How to be market leader in an industry?
Your posts are moderated
Related Questions
Portfolio alignment helps an organization achieve its goals by A. Adopting highly similar project to insure against failure B. Including a complement of projects with differe

1. The chapter mentions the theory of transaction cost analysis (TCA). What role does TCA play in the decision to use a company sales force rather than independent manufacturers' a

Responsiveness - Customer Satisfaction and Service Quality Concerns the willingness or readiness of employees to provide service. It involves timeliness of service: mailing a


1. What are the causes of the quality problems on the Greasex line? Display your answer on a fishbone diagram. 2. What general steps should Hank follow in setting up a continuou

Obsolete technology can cost an organisation its customers.Explain the role of computers in production and operations management

Mary Ann has always loved to cook and is interested in starting a catering business. Being aware of the failure rate of new businesses, she is considering buying an existing cateri

Q1. Why is environmental analysis important for an organization? Q2. Write a double-spaced essay of between 750-1000 words on the value of business process improvement to an ind

Define the areas for environmental responsibility. Bennett and James areas for environmental responsibility: • Production for example, minimising waste and toxic emissions.

ABC Aircraft uses 2,000 drill bits annually. Each drill bit costs $50 and each order ABC places costs $30. The annual carrying rate is 20% of unit cost. ABC has contracted with the