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Describe the use of forward questions in questionnaire, Describe the use of...
Describe the use of forward questions in questionnaire development. Answer Questionnaire can be divided in three major parts generally: forward and opening questions; gene
Exploratory research, Here the hypothetical solution or actions are explore...
Here the hypothetical solution or actions are explored and evaluated by the decision marker. These studies do not require extensive efforts as information from previous studies can
Business research and professional skills, proposal for a business research...
proposal for a business research project
The relationship between communication and loyalty, discuss the relationshi...
discuss the relationship between marketing communication and brand loyalty
Concise customer education, Here's where most advertisers fall down as well...
Here's where most advertisers fall down as well as you can stand head & shoulders above the crowd Tell your full story. Don't formulate people try to figure out on their own why th
Activities that are carried out in marketing research, Question 1: "Mar...
Question 1: "Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research
What are the benefits of using projective techniques, What are the benefits...
What are the benefits of using projective techniques in comparison to focus groups and in-depth interviews? Answer Projective techniques have a major benefit over focus gro
How do customers buy, Q. How do customers buy? Research advised that cu...
Q. How do customers buy? Research advised that customers go through a five-stage decision-making process in any purchase. This is précised in the diagram below: This mo
What is convergent validity, What is Convergent validity Convergent val...
What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas
Benefit segmentation in consumer behaviour, Q. Benefit segmentation in cons...
Q. Benefit segmentation in consumer behaviour? The benefit segmentation approach is foundation upon the belief that it is possible to measure consumer value systems in detail t
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