How is routinisation facilitated in development of exchange, Marketing Management

How is routinisation facilitated in development of exchange system?

Routinisation facilitates the development of the exchange system. This leads to standardization of goods and services that performance characteristics can be simply compared and assessed. This encourages production of items which are more highly valued. Actually, exchange relationships between sellers and buyers are standardized than lot size, frequency of payment and delivery and communication are routinised. Due to routinisation, a sequence of marketing agencies can perform more efficiently together within a channel.

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