How is routinisation facilitated in development of exchange, Marketing Management

How is routinisation facilitated in development of exchange system?

Routinisation facilitates the development of the exchange system. This leads to standardization of goods and services that performance characteristics can be simply compared and assessed. This encourages production of items which are more highly valued. Actually, exchange relationships between sellers and buyers are standardized than lot size, frequency of payment and delivery and communication are routinised. Due to routinisation, a sequence of marketing agencies can perform more efficiently together within a channel.

Posted Date: 8/9/2013 6:57:26 AM | Location : United States







Related Discussions:- How is routinisation facilitated in development of exchange, Assignment Help, Ask Question on How is routinisation facilitated in development of exchange, Get Answer, Expert's Help, How is routinisation facilitated in development of exchange Discussions

Write discussion on How is routinisation facilitated in development of exchange
Your posts are moderated
Related Questions
Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some

QUESTION a) Using illustrative and numerical examples, differentiate between speculation and arbitraging in the context of foreign exchange market. b) One year borrowing

Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien

Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons

You are required to critically examine the current marketing orientation of an organisation of your choice.  This may be an organisation that operates in your own country, or an in

A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1.      From production ori

Q. Purposes of Illustration of print-ad-copy? Illustration helps in attracting attention as well as arousing desire/ interest in advertisement. It assists the buyer in


How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e

What is the meaning of societal marketing concept? Meaning: Societal marketing concept is the idea which the organization must find out the needs, interests and wants of