How does green marketing lead to innovation, Marketing Management

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Question:

(a) List and discuss with examples the four factors that influence consumer purchase decision.

(b) To what extent ‘branding' is important for a product and how this could have an impact on the company's image?

(c) How does ‘green marketing' lead to innovation?

(d) What are the functions of ‘distribution'? Illustrate with examples how marketers benefit from it.


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